Use a call to action.
Posted: Sun Jan 19, 2025 6:30 am
The user must understand what to do with the information from the message. If you want to receive calls, specify the phone number. If you expect clicks to the site, shorten the link and insert it into the SMS.
Good example:
Three days in the restaurant "Nega" 50% discount on all dishes! Reservation +79999999999
Bad example:
The restaurant "Nega" offers a 50% discount on all dishes. Only three days!
The first example makes it clear: to book a table, you need to call the number provided. The client will do this because there is a good offer and a way to contact.
In the second example, there is also a benefit, but no india b2b leads contacts. Because of this, the client may forget about the promotion or be too lazy to look for your contacts on the Internet.
4. Show the benefit.
There is no point in sending out a newsletter if the text of the message does not provide any benefit to the buyer. You don't need to remind people about yourself just like that, because you will be perceived as a spammer. And when you want to tell them about a promotion, users will see who the message is from and won't open it.
Convey to the client what he will receive, why he needs to buy a product or use a service from you and right now.
Good example:
Winter footwear 2 pairs for the price of 1. Only until December 20. TC "Molot"
Bad example:
Winter footwear exhibition December 10-30! All sizes available! TC "Molot"
In the first example there is a benefit. Not all stores sell 2 pairs for the price of 1 + the limited time promotion encourages action
In the second example there is no benefit. It is unclear why go to an exhibition if you can go to a shoe store.
5. Write only in Russian.
Messages in Latin can hold more characters, but they are difficult to read, so recipients will simply delete them, while messages in Cyrillic can be read in a couple of seconds.
Good example:
Three days in the restaurant "Nega" 50% discount on all dishes! Reservation +79999999999
Bad example:
The restaurant "Nega" offers a 50% discount on all dishes. Only three days!
The first example makes it clear: to book a table, you need to call the number provided. The client will do this because there is a good offer and a way to contact.
In the second example, there is also a benefit, but no india b2b leads contacts. Because of this, the client may forget about the promotion or be too lazy to look for your contacts on the Internet.
4. Show the benefit.
There is no point in sending out a newsletter if the text of the message does not provide any benefit to the buyer. You don't need to remind people about yourself just like that, because you will be perceived as a spammer. And when you want to tell them about a promotion, users will see who the message is from and won't open it.
Convey to the client what he will receive, why he needs to buy a product or use a service from you and right now.
Good example:
Winter footwear 2 pairs for the price of 1. Only until December 20. TC "Molot"
Bad example:
Winter footwear exhibition December 10-30! All sizes available! TC "Molot"
In the first example there is a benefit. Not all stores sell 2 pairs for the price of 1 + the limited time promotion encourages action
In the second example there is no benefit. It is unclear why go to an exhibition if you can go to a shoe store.
5. Write only in Russian.
Messages in Latin can hold more characters, but they are difficult to read, so recipients will simply delete them, while messages in Cyrillic can be read in a couple of seconds.