But the golden rule?
Posted: Sun Jan 19, 2025 6:33 am
Determining the right bid comes down to how valuable a click is to you.
If you're not sure where to start, Google suggests a maximum CPC bid of $1 .
Set your maximum bid below the point where you no longer make a profit.
For example:
You run a small bakery.
Every time someone orders a batch of cookies, you make $15 in profit. After tracking your the best way to utilize indonesia mobile phone number website traffic and sales, you notice that for every 20 people who click on your ad, one person places an order.
If you set your maximum CPC bid at $0.75, after 20 clicks, you would spend $15 on ads—the exact amount you earn from selling a batch of cookies.
So to make money, you need to bid less than $0.75 per click.
Setting your maximum CPC bid lower, gives you room to make a profit on those cookie sales, rather than just breaking even.
You can set your bid while setting up your Google Ads campaign .
After you select your campaign goals, type, and the ways you'd like to achieve your goal, you'll see the " Bid " page.
Google Ads Bid Page
This page allows you to choose the metric you'd like to focus your campaign on and view bidding options that will help you optimize your campaign.
Check the box next to " Set a maximum cost-per-click bid limit " and enter your maximum CPC bid in the text box. Click the " Next " button to finish creating your campaign.
Set a maximum cost-per-click bid limit
You can check the " Bid to new customers only " box to ensure that only new customers see your ads.
You can also use the Maximize Conversions bidding strategy to set bids that help you get the most conversions for your campaign using Google AI.
You will be able to choose other bidding strategies after creating your campaign.
To change your maximum CPC bid limit after creating your campaign, go to your campaign settings and click " Bid ."
If you're not sure where to start, Google suggests a maximum CPC bid of $1 .
Set your maximum bid below the point where you no longer make a profit.
For example:
You run a small bakery.
Every time someone orders a batch of cookies, you make $15 in profit. After tracking your the best way to utilize indonesia mobile phone number website traffic and sales, you notice that for every 20 people who click on your ad, one person places an order.
If you set your maximum CPC bid at $0.75, after 20 clicks, you would spend $15 on ads—the exact amount you earn from selling a batch of cookies.
So to make money, you need to bid less than $0.75 per click.
Setting your maximum CPC bid lower, gives you room to make a profit on those cookie sales, rather than just breaking even.
You can set your bid while setting up your Google Ads campaign .
After you select your campaign goals, type, and the ways you'd like to achieve your goal, you'll see the " Bid " page.
Google Ads Bid Page
This page allows you to choose the metric you'd like to focus your campaign on and view bidding options that will help you optimize your campaign.
Check the box next to " Set a maximum cost-per-click bid limit " and enter your maximum CPC bid in the text box. Click the " Next " button to finish creating your campaign.
Set a maximum cost-per-click bid limit
You can check the " Bid to new customers only " box to ensure that only new customers see your ads.
You can also use the Maximize Conversions bidding strategy to set bids that help you get the most conversions for your campaign using Google AI.
You will be able to choose other bidding strategies after creating your campaign.
To change your maximum CPC bid limit after creating your campaign, go to your campaign settings and click " Bid ."