Segments with purchase intent
Posted: Sun Jan 19, 2025 6:38 am
This targeting category allows you to find people who are actively searching for products or services similar to yours.
This is useful if you want to promote your product to those who are "in the market" to buy. That is, people with high purchase intent.
Using the same example, this could be people who have added triathlon equipment to their shopping cart on another website.
Or even those who have seen product review or comparison videos.
Audience Segmentation Based on Demographic Data
Demographic segmentation allows you to reach buy nigeria number database potential customers of a certain age, gender, parental status, or household income.
And you can combine demographic targeting with interest targeting to reach a narrower, more relevant audience.
For example, let's say you own a yoga studio for women. And you want to promote a special class for working mothers.
You can focus on the “Female” demographic, within the “25-54” age range, and specify the “Having Children” status. Along with affinity groups based on yoga, pilates, and fitness.
Keep in mind that the more specific your targeting is, the fewer people will see your ads. Test different targeting combinations to see which one brings you the most conversions.
This is useful if you want to promote your product to those who are "in the market" to buy. That is, people with high purchase intent.
Using the same example, this could be people who have added triathlon equipment to their shopping cart on another website.
Or even those who have seen product review or comparison videos.
Audience Segmentation Based on Demographic Data
Demographic segmentation allows you to reach buy nigeria number database potential customers of a certain age, gender, parental status, or household income.
And you can combine demographic targeting with interest targeting to reach a narrower, more relevant audience.
For example, let's say you own a yoga studio for women. And you want to promote a special class for working mothers.
You can focus on the “Female” demographic, within the “25-54” age range, and specify the “Having Children” status. Along with affinity groups based on yoga, pilates, and fitness.
Keep in mind that the more specific your targeting is, the fewer people will see your ads. Test different targeting combinations to see which one brings you the most conversions.