But how can you capture the attention of your audience and create successful summer marketing strategies? Here are some useful tips!
#1 – Marketing strategies in summer: think mobile
If marketing doesn't go on vacation, in the summer, a good strategy must necessarily adapt its activities to the mobile universe . According to research published by Facebook, in the summer, over 92.5% of conversations take place on mobile.
Greater propensity for sharing and interactions, but above all interest in lighter and more captivating content: the advice is, therefore, to focus on creativity and topics that can intercept the trending topics of the moment , to strengthen the relationship between brand and consumer .
Contests and prize competitions prove to be particularly effective in engaging users for successful summer marketing strategies, focusing on inclusiveness and entertainment.
Email Marketing: A Winning Strategy Even Under the Beach Umbrella
As emails in your inbox decrease, there are list of anguilla consumer email greater opportunities to capture your audience 's attention : in the summer, email marketing , together with social networks , confirms itself as the privileged channel to intercept your users and communicate content of interest or special promotions.
But be careful: profiling and personalization remain the watchwords for an effective summer marketing strategy !
In fact, if the interest in opening and reading emails is confirmed, it is important that they arouse curiosity right from the start.
Dynamic fields and emojis are therefore recommended already in the subject, but it is above all in the body of the newsletter that space should be left for a colourful and attractive design , rather than for easily accessible content, especially from mobile devices.
Blog articles and insights can prove to be sufficiently attractive content, as long as they are in line with the interests of users, while special promotions and discounts can represent the opportunity to plan recall and follow-up workflows for those who have already made purchases in the shop.
