A knowledge base is an excellent resource for self-service

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reducing the burden on your support team. Your knowledge base can also offer resources and guidance for your team to consult.

For customers ready to search, a simple answer list of belgium consumer email could be waiting in a support article. For handling common questions, a quick link to a relevant knowledge base article can save much back and forth for your reps.

Continually work to improve your knowledge base and update old articles. You can use the information you gather from Support Hub forms to help build up your knowledge base — answering questions your customers frequently ask and spotting patterns where further clarity may be needed.

Integrate Website Tracking Code
Use a tracking code on your website to add website activity history to your data log for each customer. With a tracking code, you can see history for purchases, downloads, page views, email opens, and other data linked to a contact's email address.

The more information you have on your customers, the easier it will be for your team to offer relevant support. Plus, tracking can provide critical insights to help you assess your website, consider future content needs, determine product launches, and more.

Download our Service Level Agreement template to get your teams aligned

Focus on Lifetime Value
Make sure your goals are centered on the lifetime value of your customer. The customer experience doesn't end with the conversion to purchase.

Instead, you can get more out of your Service Hub when you approach the customer journey with the Flywheel Model to drive growth with continued customer delight. Set objectives and key results (OKRs) for building a customer base of loyal brand fans.