What is a Marketing Qualified Lead (MQL)

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Suhasini
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Joined: Thu Dec 12, 2024 6:25 am

What is a Marketing Qualified Lead (MQL)

Post by Suhasini »

Marketing Qualified Lead (MQL) is the third of six lifecycle stages in the buyer’s journey. MQLs indicate the number of visitors you’ve converted who are good fits for your organization. Tracking your MQLs can help you look down the funnel. If your MQLs are not converting to later stages of the customer lifecycle and not ultimately becoming customers, you might list of bermuda consumer email have issues with your marketing and sales alignment or with your MQL definition.


Before we dive any deeper, it’s useful to develop an understanding of each of the other customer lifecycle stages to see what exactly MQLs are and where they fit in. Let’s take a look.

Where MQLs Fit into the Customer Lifecycle
The customer lifecycle stages include:

Visitor
The definition of a site visitor is self-explanatory — a visitor is anyone who stops by your website. From a digital marketing perspective, understanding how many people are coming to your site is an important first step.

Lead
Leads are formed when a visitor has expressed interest in your company by providing their information. At that point, you’ve given them something of value through a gated piece of content or related offer such that they’re willing to provide details about themselves.
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