Brand journalism: how do you translate brand experience into shareable content?
Posted: Sun Jan 19, 2025 7:16 am
Anyone who really takes it seriously and wants to follow in the footsteps of brands like Coca-Cola with their brand or organization must take serious measures to properly implement brand journalism.
Was it already difficult to do 'something' with social media from a brand and actually implement it in the organization. How should it be done as an owner of 'owned' media? Brand journalism cannot be compared to the umpteenth (Facebook) advertisement that is buy cayman islands whatsapp number database used. It is about the content, the message, the credibility and the continuity, but above all the added value for the recipient. "Crap in is crap out" is a nice expression that can be better turned around in the case of brand journalism. Whoever pumps out 'crap' can never expect anything good in return.
5 rules of thumb
What is the purpose of brand journalism? It is not the ideal mechanism to immediately rocket sales, but it is a valuable way to connect with the target group and optimize your own services. The question that needs to be asked is: what is the ultimate goal of using brand journalism from the brand and the organization? The follow-up question is: Is brand journalism the means? If this can be answered with a resounding 'yes', then read on.
Below is not a handy overview of 'do's and don'ts', but five essential rules of thumb for using brand journalism and thus following organizations such as The Walt Disney Company and Intel .
Was it already difficult to do 'something' with social media from a brand and actually implement it in the organization. How should it be done as an owner of 'owned' media? Brand journalism cannot be compared to the umpteenth (Facebook) advertisement that is buy cayman islands whatsapp number database used. It is about the content, the message, the credibility and the continuity, but above all the added value for the recipient. "Crap in is crap out" is a nice expression that can be better turned around in the case of brand journalism. Whoever pumps out 'crap' can never expect anything good in return.
5 rules of thumb
What is the purpose of brand journalism? It is not the ideal mechanism to immediately rocket sales, but it is a valuable way to connect with the target group and optimize your own services. The question that needs to be asked is: what is the ultimate goal of using brand journalism from the brand and the organization? The follow-up question is: Is brand journalism the means? If this can be answered with a resounding 'yes', then read on.
Below is not a handy overview of 'do's and don'ts', but five essential rules of thumb for using brand journalism and thus following organizations such as The Walt Disney Company and Intel .