2 Types of Passive Sales Channels
Posted: Sun Jan 19, 2025 7:20 am
Passive sales channels are distinguished by the fact that the transaction is initiated by the consumer, and the business only creates the necessary prerequisites for the purchase - for example, it conducts an advertising campaign or places outdoor advertising that attracts buyers. The client is expected to take a certain target action: contacting the company, placing an order through the website, reposting, subscribing, etc.
Word of mouth
This sales channel can rightfully be called brazil business email list the most ancient. However, over all the centuries of human history, it has not lost its effectiveness. When a client is satisfied with a purchased item or a service provided to him, he will discuss them with his friends and relatives, recommend your company (that is, in fact, work for your full-time marketers, but for free).
What does it take to get word of mouth going? A satisfied customer! Some small businesses today have no other sales channels than recommendations and customer reviews, and they are doing well. Do your job well, and customers will find you.
How to Start Word of Mouth Marketing
The benefits of word of mouth:
There is no need for advertising - satisfied customers will bring new clients, who in turn will share information about your company with other people. Advertising costs are minimal, but the quality of work must be high.
Recommendations are effective! People trust their relatives, colleagues and friends. Therefore, when choosing between “their” hairdresser, who cuts the whole family, and visiting a new salon, a person in 90% of cases will choose the first.
Disadvantages - huge competition in any field, difficulty of instant choice from a variety of offers, time constraints. To earn real reviews and loyal customers, the company will need more than one month of work. The client base is built up on average in a couple of years. This is a long time. And all this time you must provide services at the highest level of quality.
Word of mouth
This sales channel can rightfully be called brazil business email list the most ancient. However, over all the centuries of human history, it has not lost its effectiveness. When a client is satisfied with a purchased item or a service provided to him, he will discuss them with his friends and relatives, recommend your company (that is, in fact, work for your full-time marketers, but for free).
What does it take to get word of mouth going? A satisfied customer! Some small businesses today have no other sales channels than recommendations and customer reviews, and they are doing well. Do your job well, and customers will find you.
How to Start Word of Mouth Marketing
The benefits of word of mouth:
There is no need for advertising - satisfied customers will bring new clients, who in turn will share information about your company with other people. Advertising costs are minimal, but the quality of work must be high.
Recommendations are effective! People trust their relatives, colleagues and friends. Therefore, when choosing between “their” hairdresser, who cuts the whole family, and visiting a new salon, a person in 90% of cases will choose the first.
Disadvantages - huge competition in any field, difficulty of instant choice from a variety of offers, time constraints. To earn real reviews and loyal customers, the company will need more than one month of work. The client base is built up on average in a couple of years. This is a long time. And all this time you must provide services at the highest level of quality.