Design without templates
Posted: Sun Jan 19, 2025 7:47 am
The most important aspects that determine the effectiveness of a presentation include design and layout.
Just as with texts, you cannot use template solutions.
Let's look at some elements of the theory canada business email list of proper design and layout of a company presentation:
It is important to ensure a harmonious combination of shades . So, if brown, burgundy or blue with mustard are used in one slide, the effect of a dim screen will be obtained. The font will seem dirty, with visible stains. Recommendations for combining different shades can be found on sites dedicated to design.
Do not use more than 5 shades . If there are many different colors on the slide, this will interfere with the correct perception of the material, so together with the background there should not be more than 2-3 shades on it. For the entire company presentation, the maximum number of colors should not exceed 5.
Choose the right fonts . Typically, a set of corporate fonts can be found in the company's brand book. If there is no such document, we recommend not using the hackneyed Times New Roman, Calibri and Arial. Pay attention to Helvetica, Open Sans or Roboto.
Follow the line alignment rule described earlier : do not stretch the entire text across the width of the slide - align it only to the left edge. In this case, the text will be easier to read and will be correctly perceived by viewers.
Use informative graphics . Icons with recognizable content that can replace words and even entire phrases look good (for example, a telephone icon instead of the phrase "call the number", an image of an envelope instead of "email us", etc.). Our brain is designed in such a way that it is easier for it to operate with simple symbols of infographics. Let it take a break from reading.
Use visual tools in moderation . You shouldn't use the entire set of PowerPoint tools in your presentation. You shouldn't use highlighting, shadow effects, gradients, etc. at the same time. Such elements distract listeners more, but don't carry much meaning.
Just as with texts, you cannot use template solutions.
Let's look at some elements of the theory canada business email list of proper design and layout of a company presentation:
It is important to ensure a harmonious combination of shades . So, if brown, burgundy or blue with mustard are used in one slide, the effect of a dim screen will be obtained. The font will seem dirty, with visible stains. Recommendations for combining different shades can be found on sites dedicated to design.
Do not use more than 5 shades . If there are many different colors on the slide, this will interfere with the correct perception of the material, so together with the background there should not be more than 2-3 shades on it. For the entire company presentation, the maximum number of colors should not exceed 5.
Choose the right fonts . Typically, a set of corporate fonts can be found in the company's brand book. If there is no such document, we recommend not using the hackneyed Times New Roman, Calibri and Arial. Pay attention to Helvetica, Open Sans or Roboto.
Follow the line alignment rule described earlier : do not stretch the entire text across the width of the slide - align it only to the left edge. In this case, the text will be easier to read and will be correctly perceived by viewers.
Use informative graphics . Icons with recognizable content that can replace words and even entire phrases look good (for example, a telephone icon instead of the phrase "call the number", an image of an envelope instead of "email us", etc.). Our brain is designed in such a way that it is easier for it to operate with simple symbols of infographics. Let it take a break from reading.
Use visual tools in moderation . You shouldn't use the entire set of PowerPoint tools in your presentation. You shouldn't use highlighting, shadow effects, gradients, etc. at the same time. Such elements distract listeners more, but don't carry much meaning.