Why Keyword Research is Important in Ecommerce
Posted: Sun Jan 19, 2025 8:06 am
What is keyword research on YouTube?
A key part of SEO strategy, eCommerce keyword research involves identifying and analyzing the most relevant search terms for an online store. It can help you rank, increase visibility in search engine results pages (SERPs), and gain more traffic.
You also want customers to find your products online, so e-commerce keyword research is essential to your site's success.
Ecommerce keyword research alone won't skyrocket your important tips for starting telemarketing in vietnam search engine rankings, but it can make a difference.
This process will influence your future decisions regarding content creation, digital marketing, online advertising, and much more.
For example, optimizing your product pages with relevant keywords can increase website traffic and sales. At the same time, you'll gain insight into customer needs, which can further improve your marketing efforts.
But that's not all.
Along with other SEO tactics, keyword research can help you rank higher in search results over time.
The first organic result in Google Search gets 28% of all clicks . This figure continues to decline, to 2.5% for the 10th result.
Better search engine rankings therefore equal more visibility and organic traffic . In the long run, these factors can lead to increased brand awareness, more sales and higher profits.
Keyword research for eCommerce can also help you:
Get ahead of the competition: Identify search terms your competitors might not target
Improve user experience: Use keywords to organize your products into categories and subcategories so customers can easily find what they need.
Reach customers in your area: If your e-commerce business also has physical locations, keyword research can help you reach your ideal customers. The same goes if you target specific regions or countries.
Optimize your advertising spend: If you run pay-per-click (PPC) campaigns, you can use low-competition keywords in your ads to optimize costs.
Understand what customers are searching for: By analyzing the keywords people use in search queries, you can determine the intent behind their searches. You can then tailor your content and product offerings to match that intent.
But before you optimize your website, you need to select relevant keywords to target.
Choosing the right keywords for e-commerce
Let's say you sell home gym equipment and accessories.
It may seem easy to target popular keywords like “home gym equipment” or “yoga mats.
A key part of SEO strategy, eCommerce keyword research involves identifying and analyzing the most relevant search terms for an online store. It can help you rank, increase visibility in search engine results pages (SERPs), and gain more traffic.
You also want customers to find your products online, so e-commerce keyword research is essential to your site's success.
Ecommerce keyword research alone won't skyrocket your important tips for starting telemarketing in vietnam search engine rankings, but it can make a difference.
This process will influence your future decisions regarding content creation, digital marketing, online advertising, and much more.
For example, optimizing your product pages with relevant keywords can increase website traffic and sales. At the same time, you'll gain insight into customer needs, which can further improve your marketing efforts.
But that's not all.
Along with other SEO tactics, keyword research can help you rank higher in search results over time.
The first organic result in Google Search gets 28% of all clicks . This figure continues to decline, to 2.5% for the 10th result.
Better search engine rankings therefore equal more visibility and organic traffic . In the long run, these factors can lead to increased brand awareness, more sales and higher profits.
Keyword research for eCommerce can also help you:
Get ahead of the competition: Identify search terms your competitors might not target
Improve user experience: Use keywords to organize your products into categories and subcategories so customers can easily find what they need.
Reach customers in your area: If your e-commerce business also has physical locations, keyword research can help you reach your ideal customers. The same goes if you target specific regions or countries.
Optimize your advertising spend: If you run pay-per-click (PPC) campaigns, you can use low-competition keywords in your ads to optimize costs.
Understand what customers are searching for: By analyzing the keywords people use in search queries, you can determine the intent behind their searches. You can then tailor your content and product offerings to match that intent.
But before you optimize your website, you need to select relevant keywords to target.
Choosing the right keywords for e-commerce
Let's say you sell home gym equipment and accessories.
It may seem easy to target popular keywords like “home gym equipment” or “yoga mats.