Defining objectives

[mstaklimakhatunbd66@]

In general, these are the four objectives that your digital business will have.

How to measure digital marketing - defining objectives
Because?

Because you need users that you will have to capture (registrations) to transform them into clients (income) while they do something on your website ( engagement ) and who, in addition, have to repeat and come back (loyalty).

All of this is nothing more than what is called buy philippines number database a conversion funnel or sales funnel.

And it has to do with the moment in which the client is, since we cannot attack a user who does not know us in the same way as another, for example, who has already bought from us.

Similarly, we cannot treat a customer who buys from us once the same as one who buys from us four times.

Logical, right?

Question, how do these goals translate into a traditional conversion funnel?

How to measure digital marketing - Sales funnel
That is, if what we want is to attract, convert, sell and retain our users , it means that we have to increase traffic to convert strangers into visitors, visitors into leads, leads into customers and these into prescribers of our brand.