Why do you need quick links in Yandex Direct?

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What are quick links in Yandex Direct?
Quick links in Yandex Direct are additional links that are displayed under the main text of the advertisement. They allow users to quickly go to specific sections of the advertiser's website without opening the entire page. For example, you can show links to product cards, service categories, special offers and promotions.

The relevance of using quick links for advertisers:

Increased interactivity of advertisements, which become more attractive to users.
Improving user experience by making site navigation easier.
Increased likelihood of a transition to the advertiser's website, congo-brazzaville b2b leads as quick links increase the clickability of ads.
The ability to quickly direct users to the most important sections of the site.
Main types of quick links in Yandex Direct
Quick links to products
This type of links is ideal for advertising online stores and product catalogs. They can be used to display cards of specific products or entire product categories. Users can immediately go to view product details without opening the entire page of the site.

Quick links to services
Such links are effective for advertising service companies, agencies and other organizations providing services. They allow users to quickly go to the description and order of certain services, bypassing general information about the company.

Quick links to promotions and special offers
These links help draw attention to current discounts, sales, and promotions. They increase the conversion of advertisements, as users can quickly familiarize themselves with the best deals.

Quick links to contacts and applications
This type of links is used for services, consulting companies and other organizations where it is important to quickly transfer the user to feedback forms, appointments, etc. This simplifies the process of interaction with potential clients.

Features of each type of quick links:

Different set of parameters and attributes that can be set.
Different requirements for the content and design of links.
Efficiency depends on the specifics of the advertiser's business.
Where and how to add quick links to ads?
Quick links are created and added to ads at the ad group level. This can be done in the following ways:

In the ad editor. Go to the "Quick links" section and click "Add quick link". Select the link type (products, services, promotions, etc.), specify its name, link and other parameters.
In the Ad Wizard. In the "Quick Links" step, you can add the necessary links and customize their display.
In the Yandex.Direct interface. Go to the "Ads" section, select the desired advertising group, then the "Quick links" tab and click "Add".
Once added, quick links will appear below the main text of the ad. You can specify up to 4 links for each ad.

Recommendations for the design of quick links
To make your quick links as effective as possible, follow these guidelines:

Use clear and specific link names. They should clearly reflect where the user will go.
Optimize the length of the titles - no more than 25 characters. Avoid overloaded wording.
Choose the most important sections of the site to which you want to attract users' attention.
Use different types of quick links (products, services, promotions) depending on the specifics of your business.
Regularly test different quick link options and analyze their effectiveness.
Design links in a style consistent with the advertisement and the company website.
Tips for optimizing quick links in Yandex Direct


Proper setup and optimization of quick links can significantly increase the effectiveness of advertising campaigns. Let's consider two key aspects of optimization:

1. Testing different quick link options
It's important to test different sitelink options regularly to find the ones that work best for your business. Try:

Different types of links (products, services, promotions, etc.).
Link title variations with different levels of detail.
-Different number of links in the ad (up to 4 pcs.).
Track CTR, conversions, and other metrics for each option to determine the optimal set and design of quick links.

2. Integration of quick links with other Yandex.Direct tools
To enhance the effect of quick links, integrate them with other Yandex.Direct features:

Expanded Ads: Use quick links in addition to expanded ads to help users quickly navigate to the listings they're interested in.
Dynamic Ads: Add quick links to dynamic ads to show relevant products, services or promotions.
Retargeting. Use quick links in retargeting campaigns to return users to the desired sections of the site.
Audiences: Create audiences based on clicks on quick links and use them for targeting.
A comprehensive approach to optimizing quick links, including testing and integration with other tools, will significantly increase the effectiveness of your advertising campaigns in Yandex Direct.