How to Create Effective Landing Pages in WordPress (and Not)

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How to Create Effective Landing Pages with WordPress
As a business owner, you need to create great landing pages for your website. Landing pages are one of the online marketing strategies to attract new customers and traffic to your site. If you use WordPress, you have the option of using plugins, both free and premium, that can create professional and attractive landing pages on WordPress.

In this article, you will learn what a usa phone number data page is, how to create a landing page , and we will give you more tips on how to optimize it.

Let's get started.

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Landing page: what is it?
A landing page is a static web page that is optimized to generate leads through a specific action. It can be a single, standalone page that links to your main site or integrated as part of your website.

The focus of a landing page can vary depending on the type of business. The most common ones are to encourage people to sign up for a free trial, weekly newsletters, or add products to carts and wishlists.

Why do you need a landing page?
A normal website homepage can be too cluttered with menus, posts, links, sidebars, and more. Having a landing page is beneficial for your business because the focus is on one simple action: conversion .

Google Docs landing page that includes calls to action
For example, as we scroll down the Google Docs landing page , all the attention is focused on a clear value proposition and call to action that encourages us to use Google Docs services if we want to create documents online.

A landing page increases the response rate of your visitors. On average, the conversion rate is 2.35% .

Your marketing efforts, ad spend, and social media outreach will yield better results if you direct them to a highly effective and appropriate landing page.

How to Create a Landing Page That Converts
Here are some necessary steps to take before you start creating your landing page.

Define your conversion goal
Depending on the type of business, decide which action will be most effective for your landing page.

What is your end goal? Do you want visitors to make a purchase, sign up for a monthly subscription, or download an app?

To achieve this, you will then need to break it down into smaller goals. You can encourage people to sign up for a 30-day free trial, get a free ebook, a weekly newsletter, or coupons.

For example, Spotify's landing page tells you to sign up and use its free version. However, you will hear commercials between songs. If you want an uninterrupted listening experience, you will need to subscribe to its premium plans.

Know your audience and keep them in mind at all times. Analyze your target user and their behavior. Define the average user and put yourself in their shoes. What do they need?

The landing page should focus on optimizing the conversion rate goal.

Write a clear value proposition
Next, you need to be clear with the benefit of taking the targeted action. Don’t be general like “A better solution for you” or “You will find happiness”.

Be short, powerful and specific. It should be a clear message. If necessary, add a simple tagline as long as it supports the main value proposition.

Let’s go back to Spotify as an example. Spotify uses the tagline “Listening is everyting” with the addition of “Millions of songs and podcasts. No credit card required”. Spotify’s value proposition is to provide music for everyone. The benefits are its vast collection of songs and that you can listen to them for free.

Craft an irresistible call to action (Call To Action or CTA)
Every landing page should have a visible, clear and understandable Call To Action . It is the key element that guides visitors to the next step or required action.

Spotify Landing Page and Call to Action
Whether it’s a button or a form, make it stand out and easy to click. Use bright colors that contrast with the main color of the landing page, like how Spotify uses green against its blue background.
It should include text that is short and concise with a font size that is quite visible.

Make sure any images or design elements you add support the main call-to-action.