What is content strategy?

[bappymohammad]

Petra Malá, "Evergreen content. What are people looking for today and what were they looking for 15 years ago?" : Content that remains valid can become more popular with search engines if we supplement/update it from time to time, for example with new knowledge.
What is the difference between content strategy and content marketing?
They are two sides of the same coin, but many do not distinguish between them and confuse them.

Content strategy is the driving force behind all content marketing. In short, content strategy involves planning, developing, and managing your brand’s content . You create articles, website copy, promotional list of turkey consumer email brochures, sales emails, etc. with a stated purpose and overall concept in mind. Your content strategy provides a vision . No matter what type of content strategy you use, it will always determine the HOW and WHY of your content .

A nice visual aid is used by Julia McCoy (see image below).

Imagine a blooming tree:

Roots and trunk: Your brand.
Branches: Content strategy.
Leaves and Flowers: Content Marketing.
Fruit: Your final product.
The difference between content marketing and content strategy

Content strategy, content marketing and your brand. Source .

What makes great content marketers different from the rest?