How to structure a growth hacking strategy
Posted: Sun Jan 19, 2025 9:50 am
In concrete terms, how does growth hacking develop? Through processes that start from an idea and evolve through experiments, executions and continuous analysis , until the right path is found that allows the business to grow with a high return on investment (ROI).
An integral part of this methodology are failures, which must be poland phone number list interpreted as useful paths to acquire new information.
A clarification is necessary: compared to traditional marketing, growth hacking focuses more on the distribution of the product, not on its creation. Starting from the assumption that the distribution channels are saturated, growth hacking tries to understand more effective ways to reach the target audience (as the Airbnb story suggests).
To put a growth hacking strategy into practice, you need to create a team composed of:
Product or Project Manager (head of the process)
Marketer (to support marketing aspects)
Programmer (to support technical aspects)
Possibly, a data analyst
These figures must collaborate with each other to develop a strategy characterized by four essential pillars.
Goal setting
The objectives must, of course, be SMART : Specific - Measurable - Achievable - Realistic - TimeBased. Depending on the context and size of the company, these objectives will have a different purpose: in the case of a start up, it could be to build a strong user base, in the case of a company, instead, to conquer a new segment of the public.
Data Analysis
Without analytics and measurement , growth hackers wouldn’t be able to get the insights they need to grow their business. Of course, this data needs to be interpreted through the mindset of a growth hacker: creative, fast, and accustomed to thinking outside the box.
Competitor Analysis
Growth hackers are constantly updated on the reality that surrounds them . This also means keeping an eye on competitors: not to copy, but to enrich themselves with new stimuli and ideas.
Using the right tools
To implement the strategy, a growth hacker must use the right tools . Growth Hacking Italia selects three:
AdRoll
AdRoll is a tool that is fundamentally based on the retargeting technique to increase the number of customers exponentially.
Optimizely
This tool allows you to find out which version of a site or app gets the most conversions.
Trakio
Trakio is a tool that allows you to monitor visitors, obtaining valuable data to increase the conversion rate.
Marketing and growth hacking are two different activities, working in parallel to achieve very different goals. They are two sides of the same coin: and the combination of the strategic mindset of the marketer and the creativity and freshness of the growth hacker can make your business grow incredibly.
An integral part of this methodology are failures, which must be poland phone number list interpreted as useful paths to acquire new information.
A clarification is necessary: compared to traditional marketing, growth hacking focuses more on the distribution of the product, not on its creation. Starting from the assumption that the distribution channels are saturated, growth hacking tries to understand more effective ways to reach the target audience (as the Airbnb story suggests).
To put a growth hacking strategy into practice, you need to create a team composed of:
Product or Project Manager (head of the process)
Marketer (to support marketing aspects)
Programmer (to support technical aspects)
Possibly, a data analyst
These figures must collaborate with each other to develop a strategy characterized by four essential pillars.
Goal setting
The objectives must, of course, be SMART : Specific - Measurable - Achievable - Realistic - TimeBased. Depending on the context and size of the company, these objectives will have a different purpose: in the case of a start up, it could be to build a strong user base, in the case of a company, instead, to conquer a new segment of the public.
Data Analysis
Without analytics and measurement , growth hackers wouldn’t be able to get the insights they need to grow their business. Of course, this data needs to be interpreted through the mindset of a growth hacker: creative, fast, and accustomed to thinking outside the box.
Competitor Analysis
Growth hackers are constantly updated on the reality that surrounds them . This also means keeping an eye on competitors: not to copy, but to enrich themselves with new stimuli and ideas.
Using the right tools
To implement the strategy, a growth hacker must use the right tools . Growth Hacking Italia selects three:
AdRoll
AdRoll is a tool that is fundamentally based on the retargeting technique to increase the number of customers exponentially.
Optimizely
This tool allows you to find out which version of a site or app gets the most conversions.
Trakio
Trakio is a tool that allows you to monitor visitors, obtaining valuable data to increase the conversion rate.
Marketing and growth hacking are two different activities, working in parallel to achieve very different goals. They are two sides of the same coin: and the combination of the strategic mindset of the marketer and the creativity and freshness of the growth hacker can make your business grow incredibly.