Step 7: Call to Action Now

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When the content-selling steps are over, it is time to, as they say, cheer up the listeners. People should be in an emotionally elevated mood at the moment when you announce the price and offer to move on to the payment form.

Remind them why they are here. Say a few words about “Pain – Increased Pain” (see the “Creating Need” stage) to rekindle their desire to solve their problems. It should be much stronger now that the audience has learned about these three steps and has become trusting of you after listening to your sales story.

It's high time to ask those present a rhetorical mexico mobile phone numbers database question: "What I want to ask you now is why continue to endure this pain? Why do you need to look at yourself in the mirror with hostility again and again? Why suffer under the weight of your own fat and expose yourself to the risk of dying from a heart attack every day? Our product easily solves all these problems."

Company plans and goals

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Here's an effective scheme for how to conduct a webinar. All that's left is to announce the price and provide a link for payment.

Stage 8. Profitable offer
In sales technology, an offer is understood as a very advantageous proposal that can only be used at this moment (nowhere and never again). Understand the meaning of an offer. You are not calling to buy your product; by this moment, people should already be ready to do so. The goal of an offer is to make listeners not put off the purchase for later (that is, forever), because now there is a unique opportunity to buy on super-advantageous terms.

What can be presented as such conditions:

offer a discount. At the same time, it is necessary to “lay out on the shelves” why this discount is possible, otherwise people will treat it with distrust;

give a special bonus and praise him well, otherwise the listeners will not understand the value of the gift;

provide special conditions. For example, a full refund if the customer is not satisfied.

Repeat repeatedly that these special conditions are valid only here and now, and cannot be used by other people, only those who are present at the broadcast.

Now you know how to organize and conduct a webinar. Don't forget to call people to action at this stage. That is, clearly tell them to click on such and such a link right now, go to the page with the order form, enter their data in the required lines (name, email address) and click on the "Place an order" button.

There is one more point in this scheme - “squeezing the unsqueezed”.