Don't Spam: Tips for Sending Emails That Get Opened

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Email marketing is one of the most effective channels for cultivating relationships with potential and current customers. The biggest mistake a marketer can make is sending emails indiscriminately: spamming is extremely damaging to your brand reputation. We'll explain why.
Email marketing is essential for finding new leads and retaining them. No one disputes this fact anymore: according to Exitbee, email marketing manages to create more conversions than any other marketing channel (including social media) and is 40 times more effective than Facebook and Twitter for finding new customers, not to mention that messages sent via email are read 5 times more than Facebook messages. Furthermore, 72% of people prefer to receive promotional material via email rather than through social media.

Of course, all these results can be achieved if emails are managed cayman islands phone number list strategically: you have to send the right email to the right person, and this is only possible through an accurate segmentation of user lists through specific criteria . Segmenting contacts is a process opposite to spamming , which involves the massive and indiscriminate sending of promotional emails to all those users who have specified that they are not interested in the services and products promoted via email.