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Be truthful in what you do.
Carline Anglade-Cole is a successful American direct response copywriter who specializes in alternative health marketing. “The only rule I follow – and somehow subconsciously – is to be truthful. Be truthful in what you do and to yourself. (…) So before I embark on a project, I ask myself:
Is this really a good product?
Is it useful for people?
Did it meet the expectations of those who bought it?
Would I recommend this product to my list of liechtenstein consumer email mom, husband, or friend?” (Source: Carline Anglade-Cole, My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded! , CLAC Publishing, 2020, p. 101.)
For a more detailed discussion of copywriting, see the article " Can words sell? A little reflection on copywriting ".
Writing for Google
Write and optimize your content to meet Google’s ranking factors. In other words, use appropriate keywords and structure your content in a way that makes it easy for search algorithms to find it .
Is there evidence that it works?
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