Retargeting (or advertising retargeting ) is one of the most powerful techniques in digital marketing. It allows you to offer targeted advertising to Internet users who have already visited your site. How does it work? What are the steps to get started? With several examples and best practices, discover everything you need to know to set up an ultra-effective retargeting strategy and generate many more leads . On the program of this article:CTA to download the B2B lead generation guide
Definition: What is retargeting?
Why do retargeting?
How does retargeting work?
Retargeting: 5 steps to get started
Examples of retargeting campaigns
Best practices for retargeting
FAQ: Retargeting
Definition: What is retargeting?
Definition of retargeting
Retargeting (or advertising retargeting) is a digital marketing technique uae email list which consists of identifying an Internet user's interest in your products or services, in order to offer them advertisements relating to this interest .
To do advertising retargeting, we collect the behavior of Internet users using a tracking pixel (a few lines of code) inserted into the pages of the website. A few seconds to implement it, for a shower of opportunities: this data is then transmitted to advertising agencies. They are responsible for highlighting your ads, on the sites that your prospects frequent.
For example here, our banner offering a brief template is displayed in the sidebar of this content:
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