What is it and how important is it to increase the performance of your online business?
Posted: Wed Dec 04, 2024 7:53 am
When talking about marketing strategies, we rarely refer to anonymous users, even though they represent, on average, almost all users who visit a site or an e-commerce. With the term " anonymous users " we are in fact defining all users who, when visiting a site, choose not to reveal themselves and therefore not to release data relating to their personal details or contact details , such as a telephone number or a simple email address. As mentioned before, they represent , on average, 98% of total users , a percentage that should not be underestimated. If we want to look at the picture from another perspective, we can in fact say that, generally, for our profiling and segmentation activities we actually only work on 2%-3% of our users, a rather small number compared to the numerous users we could potentially address.
Unveil Rate: How to Recognize the Weight of Your Anonymous and Known Users
The unveil rate , translated as rate of unveiling , is a figure that is rarely mentioned among the most relevant ones, but, in reality, it is very significant as it allows us to monitor the list of argentina consumer email potential of our web project in terms of users .
Once we have defined the parameters through which we can define a sufficiently profiled user based on the data collected, we can more easily focus on our lead generation strategy and thus refine the activities to be implemented in order to transform the anonymous user into a known user. The real challenge of a good lead generation strategy is not limited to the sole ability to create high-performance ADS campaigns , but also includes all those activities necessary to stimulate users to register and release their data and it is precisely in this phase that marketing automation and artificial intelligence show their potential thanks to the precious contribution of the data that are collected .
Anonymous Users: The Importance of Tracking and Collecting Data
Even if anonymous, when users browse a site or an eCommerce they release a lot of valuable information related to interests, such as products and/or contents they view, categories they browse, geographical areas of origin, devices used to connect, campaigns of origin. This data, once collected, becomes a real wealth and allows the creation of effective strategies for personalizing the browsing experience , strategies and activities that are particularly useful for improving the unveil rate, thus encouraging users to release their data. Blendee, among the many features of Customer Data Platform , also allows you to recognize anonymous users , keeping track of all the actions they perform within the site or eCommerce. This is possible thanks to the use of advanced tracking systems that go beyond the most common ones based on cookies . From the collection and normalization of data to the personalization of the user experience : Blendee allows you to implement a series of activities aimed at lead generation such as dynamic forms, behavioral messages , without forgetting surveys and questionnaires. Thanks to personalized and relevant communication, the anonymous user , in most cases, tends to provide information and data with extreme naturalness.
Unveil Rate: How to Recognize the Weight of Your Anonymous and Known Users
The unveil rate , translated as rate of unveiling , is a figure that is rarely mentioned among the most relevant ones, but, in reality, it is very significant as it allows us to monitor the list of argentina consumer email potential of our web project in terms of users .
Once we have defined the parameters through which we can define a sufficiently profiled user based on the data collected, we can more easily focus on our lead generation strategy and thus refine the activities to be implemented in order to transform the anonymous user into a known user. The real challenge of a good lead generation strategy is not limited to the sole ability to create high-performance ADS campaigns , but also includes all those activities necessary to stimulate users to register and release their data and it is precisely in this phase that marketing automation and artificial intelligence show their potential thanks to the precious contribution of the data that are collected .
Anonymous Users: The Importance of Tracking and Collecting Data
Even if anonymous, when users browse a site or an eCommerce they release a lot of valuable information related to interests, such as products and/or contents they view, categories they browse, geographical areas of origin, devices used to connect, campaigns of origin. This data, once collected, becomes a real wealth and allows the creation of effective strategies for personalizing the browsing experience , strategies and activities that are particularly useful for improving the unveil rate, thus encouraging users to release their data. Blendee, among the many features of Customer Data Platform , also allows you to recognize anonymous users , keeping track of all the actions they perform within the site or eCommerce. This is possible thanks to the use of advanced tracking systems that go beyond the most common ones based on cookies . From the collection and normalization of data to the personalization of the user experience : Blendee allows you to implement a series of activities aimed at lead generation such as dynamic forms, behavioral messages , without forgetting surveys and questionnaires. Thanks to personalized and relevant communication, the anonymous user , in most cases, tends to provide information and data with extreme naturalness.