Identify the most frequent topics
Posted: Mon Jan 20, 2025 6:59 am
Its design: It is important to look at the appearance of the email, as well as the design elements used. Make sure it is responsive. Calls to action: What type of text they are using, whether they are links or buttons. Also, you have to note which of these CTAs you have clicked on. 4.- Analyze the campaigns they are carrying out In addition to doing an email analysis of your competitors' campaigns, you have to analyze each email individually. This way, you will collect the largest amount of data so that you can improve yours. 5.- Analyze the design Responsive email design Design is essential for you to know how you should improve your strategy compared to your competitors. You have to pay attention to these two points: Responsive: One of the most important aspects of email design is that it can be viewed correctly on any device, whether on a computer or a mobile device.
If your competition sends you an email that clinics email database is not responsive , you should congratulate yourself because you are ahead of them. HTML/Plain Text Template: You should also pay attention to whether they use HTML templates in their emails, or if they only use plain text , as well as in which situations they use each one. 6.-When you are going to do competitor analysis in email marketing, you have to identify which topics are most discussed in the emails. To do this, there are some tools that you can use, which will allow you to analyze the text. By having the subjects and texts of the email, it will be easier for you to create a topic cloud . This way, you will see more clearly which topics are most frequent and the relationship between them.
If your competition sends you an email that clinics email database is not responsive , you should congratulate yourself because you are ahead of them. HTML/Plain Text Template: You should also pay attention to whether they use HTML templates in their emails, or if they only use plain text , as well as in which situations they use each one. 6.-When you are going to do competitor analysis in email marketing, you have to identify which topics are most discussed in the emails. To do this, there are some tools that you can use, which will allow you to analyze the text. By having the subjects and texts of the email, it will be easier for you to create a topic cloud . This way, you will see more clearly which topics are most frequent and the relationship between them.