That is, these groups of people will have common goals

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As a point of contact between the company and the public, channels perform several functions, including: Expanding customer knowledge about products and services offered by the company; Delivery of the value proposition developed by the company;Customer segments are the first and most important building block of the Business Model Canvas . So let’s explore what the customer segments block is and why segmentation can be the difference between the success or failure of your canvas.


No business will succeed without customers . If no audience buys a product or service, the hungary phone number data organization may close its doors because it will not make any sales and therefore cannot survive. That is why the Customer is at the heart of every business . In order to meet the needs and interests of these customers, it is important that the company or organization can segment them into groups based on similarity.


and interests, approximately the same behavior and needs, and a similar financial and social profile. This makes it easier for the company to visualize and reach each type of audience . So we're going to understand how to segment target groups and what the relevance of this procedure is. Contents What is a customer segment? Segmenting customers Types of customer segments Mass market Niche market Segmented Varied Multilateral platform (or multilateral markets) Conclusion What is a customer segment? What is a customer segment Customer Segments are simply the group of customers or companies that you want to sell your products or services to.