Example of targeted advertising on VKontakte

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There are no special conditions for displaying targeted advertising; it can work according to pre-set criteria, without any actions by the user. The only condition for displaying ads for targeted advertising is the presence of the user online. This is its big advantage over contextual advertising. The advertiser does not need to wait until users independently show interest in the product or service, but to be the first to offer their product to potential buyers, thereby generating demand.

Read more about the profession of a targetologist and what he does in the article - "Who is a targetologist. Features of the profession" .

How does targeted advertising work?
Let's look at the principle of targeted advertising using the example of a case involving the sale of car vinyl.


The target audience for this product is car audio south africa consumer email list enthusiasts and students with domestic cars. The average bill for a set of car vinyl is 450-600 rubles. To launch advertising, it is necessary to think through several concepts by which the audience will be selected and segmented.

Here are the directions that were chosen:

1. Car audio enthusiasts. It is logical that car owners who upgrade their cars with various gadgets will be interested in car vinyl designed for car customization.

2. Owners of domestic cars, students. A new foreign car most often does not need economy class tuning, so the owners of domestic cars were chosen.

3. Gamblers. People who spend real money on the Internet are usually buyers of Internet goods.
The first two audiences were selected based on the relevance of the offer, the third one was chosen as a hypothesis based on the solvency of users.