What are Pop-ups?
Pop ups are those windows that appear on a website or on an e-commerce that show offers or information about products. They are used both in e-commerce and on a normal site and serve to capture the user's attention by directing them to perform actions based on our marketing objectives.
A pop-up is a window that appears suddenly, overlapping the web page, in which you are shown an informative or promotional offer that overlaps the content of your website. It captures the attention of your site visitors and calls them to actions that depend on your marketing objectives.
Why use Pop ups?
The use of pop-ups or “overlayer effects” is not just a communication choice. There are specific moments in which the site’s interaction with the user in push mode is an indispensable sale leads, armenia email address tool for leading navigation to a specific objective. Users themselves, if the pop-ups are useful and contextual to what they are doing – that is, advantageous – appreciate them, most of the time by clicking them. The style and design of this type of interaction is totally customizable and can be managed in a more or less discreet way depending on the brand, the communication objective and the conversion you want to achieve.
A marketing automation platform like Blendee is able to recognize the consumer and build personalized messages that accompany them throughout the browsing session. The important thing is to have correctly established to whom, what and how you want to communicate. The A/B testing part optimizes the choice on the most efficient message .
Do you want to increase the average receipt by offering the user specific offers? Do you want to prevent people from abandoning the site or the products in the cart? Discover 5 examples of personalized pop ups that can be created with Blendee!
5 examples of custom pop-ups you can make with Blendee!
1. Pop up for First Purchase: Exclusive benefit for new users
A user who browses and does not convert, must certainly be incentivized. For this reason, an aggressive acquisition tactic is typically established, based on an offer on the first purchase without spending limits. Here is an example pop up intended for all users who have not yet registered.
