How generative AI helps with personalized

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So marketers end up stuck in a cycle of sending out generic blast emails that do little to engage their audience. Blast email marketing creates a number of issues for marketers: Irrelevance: When emails aren’t tailored to individual preferences, customers are likely to see them as irrelevant and annoying. Low Engagement: Generic emails often result in lower open and click-through rates because they fail to grab the recipient’s attention & interest.


Increased Unsubscribes: Irrelevant messaging can frustrate recipients, leading kuwait phone number data to higher unsubscribe rates. Missed Opportunities: Without deep personalization, the chance to nurture leads and convert them into loyal customers is missed. Do personalized emails work better? Absolutely. Personalized emails significantly outperform their more generic counterparts. Studies show that personalized emails deliver 6x higher transaction rates, 29% higher open rates, and 41% higher click-through rates. The reason is simple: when customers feel known and valued, they are more likely to engage with your brand.


(Back to top) email marketing Generative AI is dramatically changing personalized email marketing by enabling marketers to quickly and automatically create highly customized and optimized content. It can analyze huge amounts of data to identify patterns and preferences – a task that could take hours without AI – enabling you to send the right message to the right person at the right time.