What we at Cetrex Marketing seek with social media is to implement a work system on companies' social media that is consistent with their needs. For this reason, we base each of the strategies behind the brand on analyses carried out independently depending on the company and the sector. In the end, what we seek are results on social media.
If you are reading this article, it is because you are interested in improving your company's social media. In this article, we give you the keys to start social media marketing right now. Applicable to any industry and any business or individual user.
The goal: Improve social networks
The best thing about our company and what we are particularly good at is know-how . We have more than 10 years of experience in managing all types of content related to digital marketing. We are a company that is on par with both current events and innovation.
Need for social media in business.
The first thing we need to consider in our advantages of using ig database business is where we want to go and how. All businesses have goals and describe a series of strategies to achieve them. The first thing to do is to stop and think about whether we really need social media in our case and, if so, how we would like to implement them.
What are social networks?
Social media (social networks) are media designed and conceived so that we can spread the word and in return obtain social reciprocity . The idea is to use all the diffusion technology (that is useful to us) that we have at our disposal, with the idea that everyone can participate. The main characteristic of social networks is characterized by having a two-way communication.
Textual definition from Wikipedia :
“ Social networks are a term originating in communication . They refer to the set of groups, communities and organizations linked to each other through social relationships . This was the result of the convergence of the media, their political economy and the development of technologies, with the objective of the interaction of two or more channels.”
Taking this definition into account we can begin to understand the value that social networks have for companies .
Why do we need social media marketing?
Marketing evolution over time
It is true that in recent years, the digital world and the Internet have been changing and the use of social networks has spread rapidly globally.
The million dollar question is: But why should we use them for business?
There are thousands of answers to this question! All of them are related to marketing. From a marketing point of view, there has been a transition in user behavior and the way they receive information. As a result, their consumption habits have been affected.
A few years ago, most companies' marketing efforts could be summed up as follows:
Until the 19th century, supply was less than demand. For this reason, consumers bought corporate products that were based on a traditional type of marketing.
The Henry Ford is a symbol of this first stage of Marketing
Marketing 1.0
The historical context is the arrival of the industrial revolution in the United Kingdom. The manufacturing industry is developing rapidly and mass production is starting to become a reality. It spreads into the output and sets the form of supply. At that time, demand and consumer behavior is dominated by consumers.
In the end, as a result, we find a marketing mechanism focused on consumers with common preferences . For example, some of these common marketing preferences are: Market segmentation and segmentation, and the sale of personalized products. A clear example of this is a sports car. Which at one time was a successful product aimed at young people.
Marketing 2.0
The contextual framework of Marketing 2.0 is marked by a consumer who was still passive . Our idea with this article is to give you an insight into the reality of marketing at that time. Keep in mind that before the arrival of the Internet, consumers were not in the habit of actively giving requests, opinions or feedback to companies.
The spread of the Internet and the arrival of social networks
Society is at a time when the Internet is booming, people can receive and send information freely and that changes the rules of the game.
Taking all this into account, nowadays, two-way communication between consumers and companies has become very very active. For this reason, the marketing concept has had to change again and adapt . In this way, each company has developed a system to reflect and manage in a serious and orderly way the opinions of consumers. In addition to integrating the management of their products, offers and putting them on the market in a different way.