Warm leads – are potential customers who have already

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These types are usually categorized by how close they are to becoming a customer.Cold Leads – are leads that are recognized as potential customers, but have yet to be contacted or contacted. They are at the beginning of the sales process and usually require a lot of effort to become customers. An example: Imagine you are the marketing manager of a regional bank trying to increase the number of new customers, especially students.

As part of this strategy, you decide to use a contest to generate leads. You are running armenia telegram database a competition called 'Plan your future with our bank', which focuses on financial studies. All contest participants are considered cold leads because you have not contacted them before and their relationship with the bank is just beginning to develop. These leads are potentially interested in the bank's products and services because of their interest in the competition.

shown some interest in a product or service. These leads already have more than basic information about your product/service and are more likely to progress through the sales process and become warm leads. For example: Let's say you are a marketing manager at a company that provides cloud solutions for businesses.