Ad relevancy Each factor is based on the keyword

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There is usually a published rate schedule for keywords — the words and phrases that we type into search engines to find what we are looking for. Simply put, it’s like an online popularity contest. The more popular searched keywords will cost more per click than those that get fewer searches. So do your homework and research your industry’s keywords. Bid Based Model The Bid Based Model is like a real-time auction, and the highest bidder gets the most popular keyword.


You set a maximum price you are willing to pay for every time someone types in lithuania phone number data a relevant keyword while searching for something. The auction determines who wins and whose ad will appear higher on the page. This is called ad rank. There are other factors that go into bid-based model PPC including: The quality of your website’s landing page where the customer is directed. Expected click-through rate.


s used. Flat Rate Models are beneficial if you need to maintain a certain, consistent budget. Bid Based Models are beneficial if your goal is to build your brand and expand your customer base. Increase your Ad Performance Why PPC Marketing is Important for Boosting Short-term Success? If you wanted to know why businesses should focus their attention on PPC, now is the time.