While the 4Ps concept is traditionally used in marketing, it can also be used as a basis for developing a sales strategy. The 4Ps are great for visualizing business processes from a bird's eye view, from product denmark telegram number database design to branding to actually promoting the finished product. Discuss the following questions to conduct a thorough 4Ps analysis:
- Products
Is there any other way to satisfy the same need?
How does it complement the other services we sell?
What will the user experience be like?
Who are your competitors and how does your product compare?
#2 – Price
What price are your target customers willing to pay?
Will we offer discounts or promotions?
Are customers quite price sensitive?
Is there a price point established for such a product?
How much profit do you expect to make?
What profit margin do you need?
#3 - Location
When customers want to buy your product, where do they search?
#4 – Promotions
Are there any exhibitions where you might have potential clients?
Which social media channels do your customers frequent?
What KPIs should I set to measure the effectiveness of my marketing efforts?
Do you need to market differently depending on the season/time of year?
What are your competitors doing well? What can you do differently?
Summarize
With smart planning and a constant drive to do better, there is always room for your sales to grow. Analyze your company using one of the analytical models above to determine your competitive advantage, then design sales strategies and tactics that will work best for your business.