SEO Chronicles | Content Marketing

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Having a content marketing strategy that complements your public relations plan is an excellent way to position your brand much better, because if there is something valuable for brands, it is who refers them; and at the digital level it is no different.

Here are 9 ways PR can fuel your content marketing.

1. You improve your SEO positioning
Learn how Public Relations feeds your Content MarketingOne of the why do vietnamese use zalo? most important SEO positioning factors for search engines is the authority of the backlinks that the brand receives, since it is considered that the more positive references from other important sites it obtains, the more interesting the website is and the better it will be positioned. As a result of knowing some expert, group of specialists or allies; ask them for the opportunity to make a backlink to your page in exchange for doing the same or some other benefit, it is a matter of negotiation.

2. You project an image of an expert


If you and your team attend events, network with people in the same field, and are able to provide valuable content beyond digital channels, you will be able to demonstrate that you really know what you are talking about; creating trust and projecting your brand on multiple levels. When your brand, name, or team is mentioned in different media, people will know that they can trust the veracity of the specialization and knowledge you have.

3. You get interesting collaborations


Your target audience is interested in consuming more than just the content you produce, and a great content marketing technique that will benefit from your PR is collaborations. Placing a specialist's post on your blog is definitely very valuable for your brand: it gives variety, a different point of view and at the same time shows that your interest is in promoting knowledge and education; not simply "selling."

4. You have more to talk about


When you do PR, you learn about what's happening right now, and this is very interesting for your content marketing because it gives you ideas to generate pieces that are in tune with what's happening right now. Make sure you take advantage of new trends and leverage them on your own Social Networks, Blog, etc.

5. More trust, more sales and greater credibility


Being in more places allows you to expand your range of conversion and sales opportunities, mainly because even if your company is small or medium-sized, it can project itself as a large one in different media. Building more trust is easier when you are present in so many media, and this benefits and complements your content pieces.

6. You will be able to create creative campaigns across all media


Integrating your content marketing strategy with the projection of your launches and new products in different media will allow you to be more creative; for example, synchronizing the launch of a new product with new offers in your eCommerce and at the same time a contest on Social Networks.

7. References to real cases


When you do PR, you expose not only what you do, but also how it has gone and what your results have been. Sharing these stories and experiences is perfect for creating content pieces that can be replicated on all other communication channels.

8. You collect information about new audiences


By exposing your brand and positioning it in other media through public relations, you will be able to reach an audience that is not your brand's usual audience, or that is not necessarily digital; learn from them and improve your content plan based on their interests and needs.

9. Social Impact beyond the digital


Public relations open up a range of opportunities for brands, including being able to connect with programs with a positive social impact; which is undoubtedly very interesting in terms of content pieces. Telling how we help others, creating awareness, contributing and then showing it; it is a way of raising awareness and actively participating on different fronts to make a real change and improve society. This work is, without a doubt, excellent material to share.

Ultimately, the great exposure that public relations provide allows you to take advantage of content marketing in many ways; because in addition to broadening communication bridges, it also personalizes the brand much more and generates much more trust.