Stage 2: Implementation of the idea

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Once you have decided on the products containing the symbols, proceed to the most important stage – bringing the idea to life. Here, you will definitely need the services of an experienced designer. To create merch, you cannot take an existing logo and immediately print it on the product. You will get a simple product with an inscription.

Implementation of the merch idea

In order for an item to have all the philippines mobile phone numbers database characteristics of merch, a non-standard approach and the use of proven design and advertising printing techniques are required:

Estimate the cost and timeframe. This directly affects the quality, circulation and manufacturing method. Let's say that we have planned to release branded hoodies. If we don't have enough time and money, it's easier to buy ready-made products and apply the image. If possible, it's worth contacting a sewing studio or even using the services of a designer who will independently develop sketches.

Study the technical requirements. The design of the merch must be done taking into account the characteristics of certain items and materials. For example, it is impossible to apply a continuous print to a mug - there must be free space around the edges.

Start production: release a series at a factory or make a print at a printing house. At first, it is customary to make a test sample, based on which you can assess the compliance of the merch with the stated requirements for quality and design.

By the way, you should pay attention to how the image is applied. The properties of the dye vary depending on the surface. If a catchy and effective image quickly loses its shade, it will not turn out to be a successful merch suitable for marketing purposes. Therefore, all details should be agreed upon with a specialist.

The costs of printing on products are related to the circulation: as the number of products increases, the average cost of printing decreases (the exception is personal orders, such as machine and hand embroidery - in these cases the price is fixed). And yet, as experts believe, it is better to first make trial samples in small quantities, even if this is associated with large investments.

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Step 3: Selecting Distribution Channels
It is not enough to simply produce branded products; you should decide through which channels you will distribute them. For example, you can sell souvenirs online or offer them at a big discount, or as a gift in addition to expensive goods. Combining different channels increases the usefulness of merch for promoting the company.

If the management has decided that the company will benefit most from direct sales of branded goods, marketers should organize advertising events in advance. Pre-sales are a good solution, when orders are accepted before the presentation of the branded set, and the proceeds from such promotions are reinvested in production.

Along with the company's own website, well-known trading platforms such as OZON or Wildberries are suitable for distributing products. It is also worth considering promotion through social networks. Blog owners will be happy to publish information about new collections, warming up the public's interest in the company's basic assortment.

Marketing experts combine these events with two-step sales, while simultaneously using loyalty mechanisms. Free provision of bonuses and promotional codes can further generate additional profits.

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