Growth Storytelling: How We Grew Up Eating Our Own Dog Food
Posted: Mon Jan 20, 2025 8:55 am
“ Growth Storytelling ,” as we coined it, is a new vision and approach to content marketing that focuses on growth: more specifically, where our growth goals as a company and the (growth*) goals of our audience and potential customers align.
*=”Goals” are always applicable. In B2B, “growth goals” make sense. In B2C, not always.
How is Growth Storytelling different from the standard approach to content marketing? Growth Storytelling focuses on telling the stories that we know will connect with our intended audience, because we’ve done the research fishing and forestry email list and, surprisingly, asked them and, in fact, listened to them.
Growth Storytelling takes audience insights in the form of quantitative and, where possible, qualitative data, combines them with business and marketing objectives, and puts them front and center in:
How we built and evolved our Brand Story and Brand Identity;
How we build and develop our product, business strategy and marketing objectives ;
How we build and develop our marketing strategy and tactics;
And how we create, review, distribute and measure our individual pieces of content.
Read more about this Growth Through Storytelling approach, here .
growth storytelling model
How we applied Growth Storytelling to help StoryLab.ai and its audience and users grow
We use data from Keyword Research ;
to better understand the problems our audience is facing and how we can help them.
Learnings from what our competitors are doing well and not so well
: from listening to users in their groups and communities, and available feedback.
Talking to our target audience
Since we are all marketers, it is relatively easy to continue connecting with friends and our wider professional network to better understand what people really need.
Talking to our users
whenever and wherever we can in a face-to-face setting, or otherwise engaging with them on social media and posting a questionnaire has given us some valuable insights.
*=”Goals” are always applicable. In B2B, “growth goals” make sense. In B2C, not always.
How is Growth Storytelling different from the standard approach to content marketing? Growth Storytelling focuses on telling the stories that we know will connect with our intended audience, because we’ve done the research fishing and forestry email list and, surprisingly, asked them and, in fact, listened to them.
Growth Storytelling takes audience insights in the form of quantitative and, where possible, qualitative data, combines them with business and marketing objectives, and puts them front and center in:
How we built and evolved our Brand Story and Brand Identity;
How we build and develop our product, business strategy and marketing objectives ;
How we build and develop our marketing strategy and tactics;
And how we create, review, distribute and measure our individual pieces of content.
Read more about this Growth Through Storytelling approach, here .
growth storytelling model
How we applied Growth Storytelling to help StoryLab.ai and its audience and users grow
We use data from Keyword Research ;
to better understand the problems our audience is facing and how we can help them.
Learnings from what our competitors are doing well and not so well
: from listening to users in their groups and communities, and available feedback.
Talking to our target audience
Since we are all marketers, it is relatively easy to continue connecting with friends and our wider professional network to better understand what people really need.
Talking to our users
whenever and wherever we can in a face-to-face setting, or otherwise engaging with them on social media and posting a questionnaire has given us some valuable insights.