Apple's Diversified Development Strategy

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Apple
Perhaps the most successful strategy of non-price competition is used by Apple. Usually, when choosing a laptop, buyers carefully study its main characteristics, such as the processor frequency, the size of the RAM, the size of the hard drive. However, when it comes to Apple laptops, there is an established opinion that they are always ahead of competitors in all respects.


In reality, Apple laptops are not necessarily thailand mobile phone numbers database characterized by the highest performance and a large hard drive. Despite this, the company's stable image attracts a huge number of consumers, although its computers cost 2-4 times more than similar models from other companies. The secret is simple: the company has managed to achieve that the majority of its customers are not looking for a low price, but for buying products of this particular brand. This was facilitated by a wide product line and original design.

There is no doubt that Apple products are well known to many, they can often be seen in Western films. Consequently, the successful positioning of the company was achieved due to all three mechanisms of non-price competition considered.

As we can see, non-price competition is an opportunity to bypass competitors not by sharply reducing prices, but by improving the quality of goods and services compared to other manufacturers. With non-price competition, price becomes an insignificant criterion.

To ensure high quality of products, it is necessary to improve production technology, create a unique design, provide further maintenance, and take a responsible approach to advertising and marketing. This is a reasonable option for relatively small companies that are unable to offer lower prices than industry leaders. Non-price competition has a long-term effect, but is associated with significant costs.