10 new marketing trends you should know perfectly
Posted: Mon Jan 20, 2025 9:10 am
It doesn't matter if we're at the end, middle or beginning of the year: marketing trends appear when we least expect them. That's why it's very important to be aware of them and know them perfectly. In addition, they are a crucial tool to take a business to the next level.
It is a fact that we live in a digital world, and that, when it comes to marketing, this space is the one that should be most used to launch successful campaigns. Today we are going to talk about 10 new marketing trends that you should know if you want to achieve success in all facets of your business.
Will you join us?
10 marketing trends for the future
The future of marketing and business is increasingly diverse, inclusive and moj database connected to the real needs of customers. These characteristics can be seen in the trends presented below:
#1 Social impact strategy at the forefront of business
Brands taking a stand for their values is nothing new. But putting social causes at the forefront of their digital marketing strategy reflects a shift in the way brands are positioning themselves in response to global events.
And we're not just talking about reacting to catastrophes or socio-political events. Consumers want brands that take the initiative in an authentic and conscious way, that focus on the values and morals they stand for.
In terms of digital marketing, embedding social causes into your brand’s overall mission isn’t a “trend” per se, but rather a natural effect of what it means to be a values-driven brand in today’s world. Your social content, your graphics, your email themes – everything should be influenced by and feed back into your social impact strategy.
#2 More confidence in influencer marketing
Influencer marketing may not seem like anything new. But the way brands invest in influencers and work with them to reach their audiences is constantly changing. These strategies aim to create effective connections between brands and their audiences. It's a way to achieve real connections and increase brand engagement.
The growth of this type of strategy is due to several factors. One of them is that sponsored content on social media is appearing prominently, as platforms are adapting their algorithms. In addition, more than 80% of users trust a recommendation more when it comes from the profile of a user they follow.
Can't afford to hire a famous influencer with millions of followers? No problem. In fact, according to HubSpot, over 56% of marketers who invest in influencer marketing work with micro-influencers.
Micro-influencers are social media promoters with a smaller following (usually between thousands and tens of thousands of followers). Although they have fewer followers, their posts often have more impact due to their higher level of engagement.
These influencers have also found a niche in their industry, so they have started to play a more important role in converting leads, connecting with audiences and increasing brand awareness.
#3 Authentic and humanized brand content
It’s not just Gen Z that is looking to connect with brands on a deeper level. Given recent global events, almost everyone is looking for some light relief in their everyday lives, including how they align with brands.
Creating digital content that offers a true, human personality, with humor, vulnerability, honesty and everything we look for in our interpersonal relationships, is one of the best ways to build customer loyalty.
Ultimately, we are moving away from perfectly crafted social feeds into a more realistic, gritty, untouched space. Consumers want to know that the people behind the brands are living the same experiences as them, in the same world. They want to identify with your brand on a more personal and meaningful level before they buy your brand or service. For once, society prefers realism over aspiration.
It is a fact that we live in a digital world, and that, when it comes to marketing, this space is the one that should be most used to launch successful campaigns. Today we are going to talk about 10 new marketing trends that you should know if you want to achieve success in all facets of your business.
Will you join us?
10 marketing trends for the future
The future of marketing and business is increasingly diverse, inclusive and moj database connected to the real needs of customers. These characteristics can be seen in the trends presented below:
#1 Social impact strategy at the forefront of business
Brands taking a stand for their values is nothing new. But putting social causes at the forefront of their digital marketing strategy reflects a shift in the way brands are positioning themselves in response to global events.
And we're not just talking about reacting to catastrophes or socio-political events. Consumers want brands that take the initiative in an authentic and conscious way, that focus on the values and morals they stand for.
In terms of digital marketing, embedding social causes into your brand’s overall mission isn’t a “trend” per se, but rather a natural effect of what it means to be a values-driven brand in today’s world. Your social content, your graphics, your email themes – everything should be influenced by and feed back into your social impact strategy.
#2 More confidence in influencer marketing
Influencer marketing may not seem like anything new. But the way brands invest in influencers and work with them to reach their audiences is constantly changing. These strategies aim to create effective connections between brands and their audiences. It's a way to achieve real connections and increase brand engagement.
The growth of this type of strategy is due to several factors. One of them is that sponsored content on social media is appearing prominently, as platforms are adapting their algorithms. In addition, more than 80% of users trust a recommendation more when it comes from the profile of a user they follow.
Can't afford to hire a famous influencer with millions of followers? No problem. In fact, according to HubSpot, over 56% of marketers who invest in influencer marketing work with micro-influencers.
Micro-influencers are social media promoters with a smaller following (usually between thousands and tens of thousands of followers). Although they have fewer followers, their posts often have more impact due to their higher level of engagement.
These influencers have also found a niche in their industry, so they have started to play a more important role in converting leads, connecting with audiences and increasing brand awareness.
#3 Authentic and humanized brand content
It’s not just Gen Z that is looking to connect with brands on a deeper level. Given recent global events, almost everyone is looking for some light relief in their everyday lives, including how they align with brands.
Creating digital content that offers a true, human personality, with humor, vulnerability, honesty and everything we look for in our interpersonal relationships, is one of the best ways to build customer loyalty.
Ultimately, we are moving away from perfectly crafted social feeds into a more realistic, gritty, untouched space. Consumers want to know that the people behind the brands are living the same experiences as them, in the same world. They want to identify with your brand on a more personal and meaningful level before they buy your brand or service. For once, society prefers realism over aspiration.