How do we generate conversations with our audience before they are ready to buy?

[surovy18]

So if demand capture is 3%, then 97% the rest of 100% is in demand creation mode. They want to learn, they want to be educated, they know they have a problem even if they are not looking for a solution. All these situations are variable, so what we want to see in demand creation is also conversation generation .

Before they're in that 3% demand capture mode right. So if we can start having conversations early, we can start the buying process a little bit earlier as well . We want to focus on educating and supporting our audience with one-on-one and small group interactions. But we also know that if we can have
those types of conversations where we're driving the narrative and creating the right urgency. Two of the first indicators of a strong sales process.

So with that in mind just remember Demand Generation is that umbrella that covers Demand Creation , Conversation Generation , Demand Capture, and Pipeline Acceleration .

Last year was tough for this writer.

But there was a silver lining, too. During the COVID-19 pandemic, lockdowns, unemployment, and the struggle to reinvent myself as a writer, storytelling consultant, and coach, I learned something new and incredibly important about writing.

I learned something that had eluded me throughout my entire 10-year writing career. Something that had been holding back my growth and effectiveness as a writer, and as a human being.

My wife, who is my number one fan, biggest critic, and most important editor and hotmail email list coach, kept reminding me of this and trying to make me understand it in a thousand different ways. It was frustrating. Maddening.

Until one day it clicked.

I needed to be much more present, not only in my thoughts but also in my feelings, when I was writing, speaking and generally communicating. As a human being, and as a writer and professional, this realization has helped me to begin a whole new period in my journey of personal growth.

A journey that, at the present time, took me from being a struggling and unemployed writer to being a writer who;

He won a Hacker Noon Award for “Mental Health Advocate of the Year” for his latest book “ Life Beyond the Touchscreen ”;
He is part of the founding team of a new brand AI content creation startup ;
You have a new part-time job at one of the top 10 growth hacking agencies in the world;
You have more clients for your Brand Storytelling services than you can manage;
And he has two new books coming out around the last quarter of this year.