Prioritizing essential elements and extensive
Posted: Mon Jan 20, 2025 9:24 am
Ben Labay, managing director of Speero by CXL, notes that “best practices fail when they are not aligned with business strategy.” A thorough understanding of your target audience’s wants and needs is fundamental to creating high-converting landing pages. Michael reiterated the importance of understanding your target audience when building a landing page and warned against following popular design trends.
Prioritizing essential elements and extensive user research ensures that decisions have a positive impact on behavior, not just page layout tweaks. Consider the flow of information on your landing page list of ireland fax number attention to the entire flow of information on your landing page, rather than just focusing on above and below the fold — essentially everything a user can see on a landing page without scrolling.
Regardless of what works best for your customers, prioritizing the type and placement of copy and content at the top of your landing page is critical. Michael warns against flooding the first screen with too much content, leading to a cluttered and overwhelming user experience. He advocates focusing on the overall information hierarchy and content flow on a landing page, going beyond concerns about the “above the fold” area.
Prioritizing essential elements and extensive user research ensures that decisions have a positive impact on behavior, not just page layout tweaks. Consider the flow of information on your landing page list of ireland fax number attention to the entire flow of information on your landing page, rather than just focusing on above and below the fold — essentially everything a user can see on a landing page without scrolling.
Regardless of what works best for your customers, prioritizing the type and placement of copy and content at the top of your landing page is critical. Michael warns against flooding the first screen with too much content, leading to a cluttered and overwhelming user experience. He advocates focusing on the overall information hierarchy and content flow on a landing page, going beyond concerns about the “above the fold” area.