SEO Chronicles | Blog
Posted: Mon Jan 20, 2025 9:26 am
If you have heard the phrase “Content is king”, now you have to consider a more pragmatic vision where the audience is everything. Of course, content marketing works in certain scenarios and conditions that are given by audiences, so you should know that in 2017 “The king is the audience” and formats or technologies are the tools to satisfy it.
This list presents the path that content marketing will follow during 2017:
1. Live Streaming is here to stay
Content Marketing Trends
It is a technology that has been around for several years, however, usages of car owner database with the implementation of “live streaming” on Facebook, it has become part of everyday life. Brands will begin to use this format to promote products and interact in real time with their audiences. Short and relevant broadcasts help users by updating them with news and products. This is low-cost TV, with a very tempting reach and immediate feedback from the audience. The trend is to recycle content, so this will be available to users permanently. Here is an excellent guide developed by Shopify on how to use live broadcasts .
2. Alternative content formats
Nowadays , content marketing uses publications such as blog articles, eBooks, catalogs, among others, which, by the way, are very suitable for B2B businesses, and with the right B2C approach. However, increasingly demanding users with less time to consume content, put us in front of a major problem, fortunately, we have microcontent, where we can connect in just 10 seconds with an appropriate “call to action”. Also, search engines are considering new formats such as images, among them you can find memes, gifs and infographics. Even Facebook has developed a guide to promote content with animated gifs .
3. Videos in vertical format
You must have heard of Snapchat, well brands are already there and they are also using vertical format videos, as it is true that it can be a hassle for users to have to turn the phone horizontally to watch a video, now live broadcasts or other videos are being made in vertical formats to facilitate interaction with audiences.
4. Use user-generated content
There is nothing better than word of mouth from users, and brands have known how to capitalize on this option. A clear example is product reviews in shopping carts and on social networks. The key to this is to use them at the right time and to know how to reward those who create this content, which in addition to helping the brand, is more useful for other buyers or viewers.
5. Get an Influencer for the brand
Closely related to the previous point, it is a paid option to choose a brand ambassador to help us spread the word and of course their recommendations are much more valued than the brand's own. The influencer makes positive reviews that reach communities made up of their own followers. Many of us have seen a rock star promoting a drink, so of course, digital leaders can do their part for their communities of followers .
6. Create a Storytelling
Far from a traditional slogan, content marketing is beginning to base its focus on stories that achieve greater empathy with consumers. It basically means contextualizing our offer with a narrative that is closer to the reality of the viewers or adding a bit of fantasy. You can see a wonderful example in this Nike video.
7. Facebook Search
It is well known that Facebook is taking ownership of all formats, as they have now focused on the volume of information generated by users every day, and also by brands. These searches consider the multiple formats allowed on the social network, such as: images, videos, texts, gifs. Therefore, those who use content marketing should be aware of the upcoming guidelines of the main social network.
8. Fine-tune budgets
With no place in the industry and the development of new tools such as Inbound Marketing and Automation, new qualified personnel is required, the basis is to generate content, as demonstrated by a recent study that analyzes the work carried out during 2016. If you still think that content can be the stumbling block for your strategy, do not worry, because on-demand content is here to stay.
Bonus Track
Augmented Reality : With the development of new applications, augmented reality lenses and their respective formats, it is no longer so far away to use them in our campaigns, as Samsung shows us.
Using quizzes : Feedback, interactivity and intimacy are key to content marketing. Check out this example .
Interactive White Papers : White papers are usually downloadable and printable documents, so we lose the interactions with the client, however, making them interactive helps to track the user's progress. You can see a case in point at the following link .
Calculators : It's not that new, many banks already use it for credit simulations, but you can give it many uses related to your product. Numbers are good indicators when you are nurturing your audience to make the purchase decision, and a graph is not enough, luckily interactivity has come to save us. For example, the calculation of energy used during a year and how much you could save by using LED bulbs .
This list presents the path that content marketing will follow during 2017:
1. Live Streaming is here to stay
Content Marketing Trends
It is a technology that has been around for several years, however, usages of car owner database with the implementation of “live streaming” on Facebook, it has become part of everyday life. Brands will begin to use this format to promote products and interact in real time with their audiences. Short and relevant broadcasts help users by updating them with news and products. This is low-cost TV, with a very tempting reach and immediate feedback from the audience. The trend is to recycle content, so this will be available to users permanently. Here is an excellent guide developed by Shopify on how to use live broadcasts .
2. Alternative content formats
Nowadays , content marketing uses publications such as blog articles, eBooks, catalogs, among others, which, by the way, are very suitable for B2B businesses, and with the right B2C approach. However, increasingly demanding users with less time to consume content, put us in front of a major problem, fortunately, we have microcontent, where we can connect in just 10 seconds with an appropriate “call to action”. Also, search engines are considering new formats such as images, among them you can find memes, gifs and infographics. Even Facebook has developed a guide to promote content with animated gifs .
3. Videos in vertical format
You must have heard of Snapchat, well brands are already there and they are also using vertical format videos, as it is true that it can be a hassle for users to have to turn the phone horizontally to watch a video, now live broadcasts or other videos are being made in vertical formats to facilitate interaction with audiences.
4. Use user-generated content
There is nothing better than word of mouth from users, and brands have known how to capitalize on this option. A clear example is product reviews in shopping carts and on social networks. The key to this is to use them at the right time and to know how to reward those who create this content, which in addition to helping the brand, is more useful for other buyers or viewers.
5. Get an Influencer for the brand
Closely related to the previous point, it is a paid option to choose a brand ambassador to help us spread the word and of course their recommendations are much more valued than the brand's own. The influencer makes positive reviews that reach communities made up of their own followers. Many of us have seen a rock star promoting a drink, so of course, digital leaders can do their part for their communities of followers .
6. Create a Storytelling
Far from a traditional slogan, content marketing is beginning to base its focus on stories that achieve greater empathy with consumers. It basically means contextualizing our offer with a narrative that is closer to the reality of the viewers or adding a bit of fantasy. You can see a wonderful example in this Nike video.
7. Facebook Search
It is well known that Facebook is taking ownership of all formats, as they have now focused on the volume of information generated by users every day, and also by brands. These searches consider the multiple formats allowed on the social network, such as: images, videos, texts, gifs. Therefore, those who use content marketing should be aware of the upcoming guidelines of the main social network.
8. Fine-tune budgets
With no place in the industry and the development of new tools such as Inbound Marketing and Automation, new qualified personnel is required, the basis is to generate content, as demonstrated by a recent study that analyzes the work carried out during 2016. If you still think that content can be the stumbling block for your strategy, do not worry, because on-demand content is here to stay.
Bonus Track
Augmented Reality : With the development of new applications, augmented reality lenses and their respective formats, it is no longer so far away to use them in our campaigns, as Samsung shows us.
Using quizzes : Feedback, interactivity and intimacy are key to content marketing. Check out this example .
Interactive White Papers : White papers are usually downloadable and printable documents, so we lose the interactions with the client, however, making them interactive helps to track the user's progress. You can see a case in point at the following link .
Calculators : It's not that new, many banks already use it for credit simulations, but you can give it many uses related to your product. Numbers are good indicators when you are nurturing your audience to make the purchase decision, and a graph is not enough, luckily interactivity has come to save us. For example, the calculation of energy used during a year and how much you could save by using LED bulbs .