How we launched sales on marketplaces in 1.5 months

[aminaas1573]

We have a philosophy - to remove everything that is not needed, everything that does not add value to the business and the client. We strive to simplify business processes with the help of technological and management solutions. The simpler the business process, the more reliable it is. In this regard, marketplaces are an ideal platform that removes unnecessary elements from the commodity circulation system.

Marginal revenue and the speed at which we get it is a measure of the added value we create in the process. Time is the main competitor. It is important to understand that profit lost today is profit lost forever.

Globally, the crisis pushed us to the decision to brazil email list enter marketplaces. Constant turbulence in the external environment and the pursuit of margins force us to look for new mechanics and sales channels. Plus, we wanted to test how our products would go on electronic trading platforms before introducing a new brand to the market.

The idea was also to make our products available directly to every resident of our country. In my opinion, it is wonderful to give people the opportunity to buy the highest quality cereals for reasonable money. For us, this is an important goal and a kind of social contribution.

The key goal for marketplaces now is to increase sales volumes comparable to the B2B segment. The plans are ambitious, but we are striving for this.

We hired a separate person to work on marketplaces — Anastasia — and decided to train her at MAED as a marketplace manager . She started working and studied in parallel, immediately turning the knowledge she gained into real practical experience.