Why integrate HubSpot with your virtual switchboard

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Would you like to have all the data you need at the exact time you need it? Quickly, easily and efficiently? Well, now you can do so if you have the right tools.


CRM or web content management system is an essential tool for any company, as fusion database it facilitates customer management and automates the daily work of departments. The integration of HubSpot's CRM with a virtual switchboard has become the perfect option that combines the effectiveness of one of the best CRMs on the market with IP telephony.

Do you want to improve customer service and boost your company's financial results?

You've come to the right place, so keep reading!

What does HubSpot integration with your virtual switchboard entail?
Integrating Hubspot with a virtual data center is a wise decision for several reasons:

You synchronize the data from your virtual PBX with the CRM. The HubSpot Operations Hub service allows you to synchronize all the information available about your contacts in HubSpot and in your virtual PBX in a bidirectional manner. In this way, you will not only be able to provide a better service but you will also save hours of tedious manual work. You will be able to concentrate your efforts on the really important tasks and improve the quality of your service, increasing customer satisfaction and multiplying your sales.
It encourages interaction between company members. You will not only improve interactions between customers and companies, but also interactions between employees, departments and even offices in an efficient and cost-effective way.
You offer omnichannel support to your customers. In this era of communication, the integration with Hubspot will allow you to offer your customers omnichannel support, which is now essential. Thanks to this, we will be able to manage user interactions regardless of whether they use one channel or another.
Benefits of integrating Hubspot with your virtual switchboard
Integrating just any CRM with your virtual switchboard will not bring you the same benefits as integrating it with HubSpot. This platform has a series of functionalities that, well executed, can completely improve the results of your business efforts.

Among the main advantages of this integration we highlight the following:

Immediate access to customer information
One of the main advantages of integrating Hubspot with a virtual data center is that when we receive calls from any phone number we have registered in our database, a pop-up window will appear with the sender's information.

This will give us access to all information about a customer or supplier, including purchase and sale histories, data collected from previous interactions, and notes added by any of our agents.

As a result, we will not only be able to convey a sense of personalization and individualized treatment to users who have already made transactions with us, but we will also be able to attract potential customers and offer them an exceptional shopping experience.

Call automation
This integration allows calls to be made directly from the system, eliminating the need to enter them manually, which is very useful in contact centers, where a large number of interactions are carried out daily.

Additionally, call automation will allow agents to save time by distinguishing between busy and unanswered calls, so they can pass them on to operators when they are operational and the recipient answers.

Call recording
Recording phone calls is beneficial for both the company and the clients, as it allows them to have a record of what was agreed upon.

Additionally, by keeping previous conversations recorded, agents can have a better environment to close the sale.

On the other hand, if a customer has doubts about the treatment they are receiving, it is possible to verify what really happened during the call recording and discover the quality of the teleoperators' work.

Integrating Third-Party Apps with HubSpot
Another of the most attractive features that HubSpot offers is the possibility of integrating third-party applications. This feature will allow us to develop an omnichannel call center strategy, allowing our clients to communicate with us through any means, and we will be able to respond to them in a timely, efficient and simple manner.

HubSpot can integrate with major social media platforms such as Facebook, Twitter, LinkedIn, or Instagram. As a result, every interaction a user has with one of the company's profiles can be monitored, reviewed, and responded to directly from the app.