Financial model for business on the marketplace
Posted: Mon Jan 20, 2025 10:01 am
So where to start, what to consider when developing and how to use the financial model of a store on a marketplace? We will tell you about this in our material, and experts will help us - top marketers of large digital agencies and experienced sellers.
Vitaly Panov
Vitaly Panov
Lecturer at the MAED Marketing Academy, Leading Marketing Specialist at the marketplace agency sirius.market.
A well-thought-out financial model will help new sellers cope with the pressure of large competitors and increase the chances of growing to their level.
In favor of newcomers, there are a number of advantages of trading using the marketplace model - a low budget for starting and simplified delivery, no need to think about attracting traffic, a denmark email list separate website and additional advertising, and as a bonus - access to the international level and buyers from abroad.
- what is it and why is it needed?
A financial model is a key strategic tool for any business, including marketplaces. It can be used to assess the viability of an enterprise, taking into account all the nuances of sales. It is built on the basis of forecasts and actual data on key indicators:
sales funnel
sales volumes
revenue
expenses
profit/loss
Your task is to detail each of the model's indicators, taking into account the specifics of the business.
The most important indicators for revenue planning are the sales funnel and the sales volumes emanating from it.
Vitaly Panov
Vitaly Panov
Lecturer at the MAED Marketing Academy, Leading Marketing Specialist at the marketplace agency sirius.market.
A well-thought-out financial model will help new sellers cope with the pressure of large competitors and increase the chances of growing to their level.
In favor of newcomers, there are a number of advantages of trading using the marketplace model - a low budget for starting and simplified delivery, no need to think about attracting traffic, a denmark email list separate website and additional advertising, and as a bonus - access to the international level and buyers from abroad.
- what is it and why is it needed?
A financial model is a key strategic tool for any business, including marketplaces. It can be used to assess the viability of an enterprise, taking into account all the nuances of sales. It is built on the basis of forecasts and actual data on key indicators:
sales funnel
sales volumes
revenue
expenses
profit/loss
Your task is to detail each of the model's indicators, taking into account the specifics of the business.
The most important indicators for revenue planning are the sales funnel and the sales volumes emanating from it.