And if you think about that in your personal life
Posted: Mon Jan 20, 2025 10:06 am
Now I can tell you that having onboarding separate from success is something that I really don’t like. I think it should be one that should have always been a process. But also if there’s a full cycle of AE who then goes to success. But I really feel, and again you stopped this conversation and my wife said; Why would you do this any other way? Than having an actual full cycle where someone is your first and last and only contact unless you need something super technical and then they can orchestrate that and bring in people who are experts to really support you. But other than that, the process needs to have a person who is really supporting you all the time, like during this conversation, I was thinking it should be like an account concierge or something like that. It should really just be an experience. Like your best friend. Hey Joe, this isn't working. Can you help me with this or what's going on with that? This very easy transaction can be text all the time.
Yeah, imagine if like on the Podcast Right Now I pulled Batman out of here and someone else took over the podcast and it was like bait and switch. First of all, the fact that you and your wife are talking about this means insurance leads for seniors that B2B is in serious trouble. We need to fix this. Yeah, to your point, that's the ideal.
It's probably for a lot of buyers and it sounds like you're one of them where it's at; why would you want multiple sellers when you could just have one?
When you go to a store or you go to your doctor, your lawyer, your barber, or your dentist. These are B2C examples but even in B2B. It's like, why would you want the salesperson who helps you with the initial sale to make you the different promises than the salesperson who's actually responsible for implementation, adoption, and customer success?
And to your point. For the few things that are outside of their expertise or maybe they don't know or need a little technical help, they can reach out to other people internally and just act a bit like the project manager.
Maybe if it's a very technical product and they need help implementing it, they reach out to someone in product who can help customize the product because that's what the product team does and the product team should interact with buyers to some extent. Or maybe the big extent. I'd like to say yes, they should be right and be part of the teams. Or they can connect maybe another salesperson who has a little bit more expertise in a certain area and that's an occasional thing or maybe sometimes they reach out to the CEO. For example, bring in the heavy artillery to woo the buyer and say hey bring in the CEO. He can be more flexible about things like this particular one. If it's like a big deal or something.
Yeah, imagine if like on the Podcast Right Now I pulled Batman out of here and someone else took over the podcast and it was like bait and switch. First of all, the fact that you and your wife are talking about this means insurance leads for seniors that B2B is in serious trouble. We need to fix this. Yeah, to your point, that's the ideal.
It's probably for a lot of buyers and it sounds like you're one of them where it's at; why would you want multiple sellers when you could just have one?
When you go to a store or you go to your doctor, your lawyer, your barber, or your dentist. These are B2C examples but even in B2B. It's like, why would you want the salesperson who helps you with the initial sale to make you the different promises than the salesperson who's actually responsible for implementation, adoption, and customer success?
And to your point. For the few things that are outside of their expertise or maybe they don't know or need a little technical help, they can reach out to other people internally and just act a bit like the project manager.
Maybe if it's a very technical product and they need help implementing it, they reach out to someone in product who can help customize the product because that's what the product team does and the product team should interact with buyers to some extent. Or maybe the big extent. I'd like to say yes, they should be right and be part of the teams. Or they can connect maybe another salesperson who has a little bit more expertise in a certain area and that's an occasional thing or maybe sometimes they reach out to the CEO. For example, bring in the heavy artillery to woo the buyer and say hey bring in the CEO. He can be more flexible about things like this particular one. If it's like a big deal or something.