Create a unique value proposition for your company.
Posted: Mon Jan 20, 2025 10:06 am
LinkedIn believes there is a direct correlation between people's experience as a candidate and how they perceive a company and its product.
Below are some tips to help you in your employer brand building process.
To create a powerful employer brand, it’s crucial that you start by focusing on your company’s mission statement, values, vision, and culture. It can be helpful to identify what your company’s needs are and then work backwards to understand what kind of talent you need to acquire to meet those goals.
For example, consider Teach for America's mission statement - "One day, every child in this nation will have the opportunity to obtain an excellent education."
Using this statement as a guideline, Teach for America can then tell a compelling employer brand story on their Values page . Among other things, they promise employees the chance for continuous learning, stating, “We operate with curiosity and embrace new ideas to constantly innovate and improve. We take informed risks and learn from successes, setbacks, and each other.”
This way, they aligned their values and employer brand with their business purpose.
You may not be fully aware of the reputation your company has iceland telegram lead among job seekers or even among your own employees. Send out internal surveys, conduct social media searches, check sites like Glassdoor and Indeed for reviews, or hire a reputation monitoring company.
Ultimately, your research should uncover your employees’ favorite aspects of your company culture that you can focus on highlighting, as well as any areas for improvement to ensure a strong employer brand.
Onboarding is the first experience a new hire goes through, and a negative impression can have big consequences. In fact, people who have a negative onboarding experience are twice as likely to seek a different opportunity .
Below are some tips to help you in your employer brand building process.
To create a powerful employer brand, it’s crucial that you start by focusing on your company’s mission statement, values, vision, and culture. It can be helpful to identify what your company’s needs are and then work backwards to understand what kind of talent you need to acquire to meet those goals.
For example, consider Teach for America's mission statement - "One day, every child in this nation will have the opportunity to obtain an excellent education."
Using this statement as a guideline, Teach for America can then tell a compelling employer brand story on their Values page . Among other things, they promise employees the chance for continuous learning, stating, “We operate with curiosity and embrace new ideas to constantly innovate and improve. We take informed risks and learn from successes, setbacks, and each other.”
This way, they aligned their values and employer brand with their business purpose.
You may not be fully aware of the reputation your company has iceland telegram lead among job seekers or even among your own employees. Send out internal surveys, conduct social media searches, check sites like Glassdoor and Indeed for reviews, or hire a reputation monitoring company.
Ultimately, your research should uncover your employees’ favorite aspects of your company culture that you can focus on highlighting, as well as any areas for improvement to ensure a strong employer brand.
Onboarding is the first experience a new hire goes through, and a negative impression can have big consequences. In fact, people who have a negative onboarding experience are twice as likely to seek a different opportunity .