B2B Purchasing Process: How Would You Like to Meet Software Vendors?
Posted: Mon Jan 20, 2025 10:07 am
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Brian Cohen and Nelson Gilliat sat down to talk about the B2B buying process and how B2B marketing leaders like to buy from software vendors.
In this short video, our co-founder and CEO, Brian Cohen, explains how he likes to meet software vendors. Make sure to watch until the end and subscribe to our YouTube channel .
Author Biography:
Erwin LimaErwin Lima : What inspires Erwin is helping people, teams and brands interior designers email list become the best version of themselves. Guiding them with curiosity, empathy and growth. Storytelling .
Over the past 10 years as a copywriter, author, consultant, and coach, he has helped dozens of brands, teams, and individual humans increase their sense of motivation and focus—but also their reach, engagement, and revenue—through the power of their own story. You can find Erwin on LinkedIn and on his website .
Video transcript (automatically generated)
So Brian, let's get caught up. We're going to put you in the flip-flops of B2B buyers. How would you like to first meet suppliers? How do you like to first hear
about them and who do you hear about them from? Where do you hear about them from? So for example, it could be your peers, through word of mouth, through communities, through content and on social media like LinkedIn , from influencers or ads.
And this is again awareness, not the learning or education phase, which is the first time you meet the suppliers, so go ahead.
Brian:
Yeah, and I think we can go a few different directions. There it really depends like if there's a need. Right, if I'm really looking for a solution, I'll usually reach out to my peers. There's several Slack groups that I'm in for marketers that I can reach out to and ask for help. I think that's really helpful. And also the lurking there when you hear people talking about something and you just kind of save it and file it away in your brain for later, right.
Get in touch and tell me how I can help you write better stories, here .
Go write more effective stories yourself. Write more. Write better. Grow faster. Learn more about how to do it at StoryLab.ai .
Brian Cohen and Nelson Gilliat sat down to talk about the B2B buying process and how B2B marketing leaders like to buy from software vendors.
In this short video, our co-founder and CEO, Brian Cohen, explains how he likes to meet software vendors. Make sure to watch until the end and subscribe to our YouTube channel .
Author Biography:
Erwin LimaErwin Lima : What inspires Erwin is helping people, teams and brands interior designers email list become the best version of themselves. Guiding them with curiosity, empathy and growth. Storytelling .
Over the past 10 years as a copywriter, author, consultant, and coach, he has helped dozens of brands, teams, and individual humans increase their sense of motivation and focus—but also their reach, engagement, and revenue—through the power of their own story. You can find Erwin on LinkedIn and on his website .
Video transcript (automatically generated)
So Brian, let's get caught up. We're going to put you in the flip-flops of B2B buyers. How would you like to first meet suppliers? How do you like to first hear
about them and who do you hear about them from? Where do you hear about them from? So for example, it could be your peers, through word of mouth, through communities, through content and on social media like LinkedIn , from influencers or ads.
And this is again awareness, not the learning or education phase, which is the first time you meet the suppliers, so go ahead.
Brian:
Yeah, and I think we can go a few different directions. There it really depends like if there's a need. Right, if I'm really looking for a solution, I'll usually reach out to my peers. There's several Slack groups that I'm in for marketers that I can reach out to and ask for help. I think that's really helpful. And also the lurking there when you hear people talking about something and you just kind of save it and file it away in your brain for later, right.