Amazon is undoubtedly the largest marketplace platform in the world and it seems that if we are not on it, we are losing opportunities to sell our products.
It opens up a wide range of audiences for you. Every day millions of people visit the marketplace . According to a study by Comscore , 41% of Spanish Internet users visit Amazon in a month.
Amazon gives its customers confidence. Many people buy from Amazon because bolivia consumer email list they know that if something happens, they can trust Amazon to solve their problem. Buyers are less reluctant to close a transaction.
You don't need extensive knowledge of the platform to get started . Uploading products is relatively easy. You don't need to be an expert to start selling on the Amazon marketplace.
You can sell all over Europe , and if you use Fulfillment by Amazon, it's even easier to make sales.
Disadvantages of selling on Amazon
There is a lot of competition. Given the huge range of products on offer, it is difficult, although not impossible, to position your product well. Keep in mind that you will have to invest time and money in making your product visible within the entire range of products on Amazon.
Price always comes first. People who buy on Amazon are looking for a good price. That's why you should offer price advantages and leave other product features behind if you want them to buy your product.
Amazon always agrees with the customer even if they are not right. So, to be on the safe side, try to always make the customer happy because if not, Amazon will force you to do so.
Commissions are high . You sell on Amazon's home and they will charge you for it. You should keep in mind that you will have to pay fees for almost everything.
You will have to spend a good amount of time managing your catalogue, your orders and your inventory. Amazon requires you to be up to date, especially if you use your own logistics.