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Bargaining power of suppliers

Posted: Mon Jan 20, 2025 10:18 am
by seo123
Michael Porter came up with this model when he was studying the nature of competition. Industries differ from one another in factors such as profitability and product development. Porter outlined these five factors to analyze the profitability and attractiveness of an industry. This framework is particularly useful when entering a new industry sector and/or starting a new business.

Porter's five forces are:

Threat of Entrants
When other competitors enter the market, the power of the finland telegram number database company is affected. The less money and time it takes for competitors to enter the market, the lower the market entry barriers are. When there are strong entry barriers, it is ideal for existing companies, so that companies can charge more and have more power to negotiate the rules.



Supplier bargaining power refers to the power that suppliers have over a company by raising prices, controlling the availability of their products, and reducing their quality.



Bargaining power of buyers
Buyer bargaining power is the ability of customers in business to get suppliers to provide lower prices, better customer service, higher quality products, etc.



Threat of substitutes
Substitutes are goods or services that can be used as substitutes for a company's products and services. Obviously, companies that produce goods and services that cannot be easily copied by other competitors will have more influence over prices and rules. If substitutes are available, customers will have more chances to choose competitors' products. Therefore, the company will have less power.



Competition among competitors
Rivalry among competitors examines how intense competition is in the market. This depends on the number of existing competitors and the impact they have on the market. Competition is high when there are many competitors of equal strength and size, or when the industry is growing slowly and consumers can easily switch to other competitors' products/services at little cost. Concentration can be a good measure of the industry. Also, competition is higher when it is difficult for existing competitors to exit because they need to stay in the industry even if their profit margins decline. The reason why they cannot exit the market is because of high fixed costs and long-term agreements.