How and where can I generate content ideas for my business?
Posted: Mon Jan 20, 2025 10:24 am
Content ideas may fall from the sky, but most are just waiting for you to go looking for them
Human beings have an innate ability to keep their minds active and think of ideas of any kind. These can arise spontaneously, but if we are working on a content marketing strategy , it will be necessary to go in search of them. This generation of content ideas will be essential to plan the campaign, be original or take into account the needs of your potential clients.
To help you with this process, we will discuss the advantages of investing time in this active search, the steps necessary to obtain good ideas and the two best methods to achieve this, as well as suggestions of online pages that could inspire you. Let's go!
Benefits of spending time generating content ideas
Investing hours of work in actively searching for new content ideas helps with overseas chinese in europe data strategy planning. It is not, in any case, a waste of time. These three advantages of spending time brainstorming prove this:
It ensures that ideas emerge that would otherwise not exist . While some ideas arise spontaneously and without effort, others need to be worked on. This way, new content ideas will emerge, and perhaps more original and attractive to users.
It prevents you from facing a blank page and having to think of an idea against the clock . If you gather enough ideas in a brainstorming session to create content for a period of time (whether it's a week or a month), you'll avoid problems with a lack of inspiration. This way, you'll never face a blank page because you'll always have, at the very least, the idea to start from.
It allows for constant and organized growth . Generating ideas is essential for planning a long-term content strategy , which makes it easier for the team involved to follow a clear direction and not forget the objectives .
Steps to finding the perfect idea
Just as there is a process for creating content , there is another for generating ideas. And the steps to achieve this were defined by the American publicist James Webb Young in his book A Technique for Producing Ideas (1940). Let's briefly look at what they consist of:
Gather new material . Get out of your comfort zone and get inspired by cultural and specialized readings, social media trends, TV ads, photos… Materials that can be useful for your strategy are everywhere, you just need to go looking for them and collect them. Be curious and never feel satiated by consuming new content.
Work with the material . Once you’ve built up your library of material, create relationships between ideas and combine them to fit your strategy.
Let the material rest . You've done the work, now step away from it and let your mind digest it.
When you least expect it, the definitive idea will be born . As if it were a magic trick, the ideas you were waiting for will emerge and you will only have to put them into practice.
You can carry out this process in two ways: on your own or working in a group. Both propose different methodologies for capturing ideas, so it is best to look at them separately.
Generating content ideas alone
Knowing how to manage individual work is just as important as collaborating with other colleagues. Therefore, when searching for powerful ideas for your content marketing strategy, keep these five recommendations in mind:
Consider your target audience’s reading habits . Try to put yourself in your users’ shoes when it comes to consuming content. What problems could you solve for them? What topics related to your industry are they most interested in? You can answer these questions on BuzzSumo , which allows you to check which content performs best on social media based on the searches you perform. This way, you can gather ideas inspired by user preferences.
Human beings have an innate ability to keep their minds active and think of ideas of any kind. These can arise spontaneously, but if we are working on a content marketing strategy , it will be necessary to go in search of them. This generation of content ideas will be essential to plan the campaign, be original or take into account the needs of your potential clients.
To help you with this process, we will discuss the advantages of investing time in this active search, the steps necessary to obtain good ideas and the two best methods to achieve this, as well as suggestions of online pages that could inspire you. Let's go!
Benefits of spending time generating content ideas
Investing hours of work in actively searching for new content ideas helps with overseas chinese in europe data strategy planning. It is not, in any case, a waste of time. These three advantages of spending time brainstorming prove this:
It ensures that ideas emerge that would otherwise not exist . While some ideas arise spontaneously and without effort, others need to be worked on. This way, new content ideas will emerge, and perhaps more original and attractive to users.
It prevents you from facing a blank page and having to think of an idea against the clock . If you gather enough ideas in a brainstorming session to create content for a period of time (whether it's a week or a month), you'll avoid problems with a lack of inspiration. This way, you'll never face a blank page because you'll always have, at the very least, the idea to start from.
It allows for constant and organized growth . Generating ideas is essential for planning a long-term content strategy , which makes it easier for the team involved to follow a clear direction and not forget the objectives .
Steps to finding the perfect idea
Just as there is a process for creating content , there is another for generating ideas. And the steps to achieve this were defined by the American publicist James Webb Young in his book A Technique for Producing Ideas (1940). Let's briefly look at what they consist of:
Gather new material . Get out of your comfort zone and get inspired by cultural and specialized readings, social media trends, TV ads, photos… Materials that can be useful for your strategy are everywhere, you just need to go looking for them and collect them. Be curious and never feel satiated by consuming new content.
Work with the material . Once you’ve built up your library of material, create relationships between ideas and combine them to fit your strategy.
Let the material rest . You've done the work, now step away from it and let your mind digest it.
When you least expect it, the definitive idea will be born . As if it were a magic trick, the ideas you were waiting for will emerge and you will only have to put them into practice.
You can carry out this process in two ways: on your own or working in a group. Both propose different methodologies for capturing ideas, so it is best to look at them separately.
Generating content ideas alone
Knowing how to manage individual work is just as important as collaborating with other colleagues. Therefore, when searching for powerful ideas for your content marketing strategy, keep these five recommendations in mind:
Consider your target audience’s reading habits . Try to put yourself in your users’ shoes when it comes to consuming content. What problems could you solve for them? What topics related to your industry are they most interested in? You can answer these questions on BuzzSumo , which allows you to check which content performs best on social media based on the searches you perform. This way, you can gather ideas inspired by user preferences.