16 examples of commercial actions to sell more

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Do you want to improve the profitability of your business? In this article you will find several ideas for commercial actions to achieve this.
“How can I increase my company’s sales?” I’m sure that every manager or marketing manager in the world has asked themselves this question once, twice, or even a hundred times. Planning and implementing sales actions to gain customers and improve profitability can be a costly task, both in terms of time and money, especially for businesses in highly competitive sectors.

Thus, it is essential to design a marketing campaign if your goal is to obtain more sales, either by business owner database increasing purchases from your current customers or by attracting new buyers. Even so, not all commercial actions are equally effective for each business, nor is it pertinent to try your luck with all of them. What your company needs is a strategic analysis that studies the market, the competition , and the market. and the brand's situation. With this information, you can establish the most appropriate objectives and commercial actions to achieve them.




Commercial actions: 16 examples that will help you sell more
At OCCAM we are aware of the complexity of making the desire to increase sales of a business effective. For this reason, we present 16 ideas with different commercial actions that you can take into account when designing your sales strategy. Let's look at them one by one:

Consider inbound marketing as your long-term strategy
Inbound marketing works exhaustively to attract customers from the moment they have their first contact with the company until they make a purchase. In this way, it accompanies the user in each phase through the conversion funnel. improving their experience with the company. In this sense, many of the commercial actions that we will discuss in this article are part of this strategy. Inbound marketing is a technique that offers long-term benefits, so you must be committed to it.

Launch a newsletter
Keeping users who opt to receive news and content from your company informed is one of the most effective ways to build customer loyalty and attract sales. In this way, you can send quality and relevant content so that subscribers perceive you as a source of information, and not just as a store. If you choose this commercial action, you can follow our advice when implementing a mailing campaign .

Join the content marketing
In relation to the previous point, creating your own content provides value to users beyond obtaining products or services. Content can vary in format and distribution channel to increase its reach, so you can share an ebook on your website, an article in a newsletter or an infographic on social networks.




Stay active on social media
At this point in digitalization, most companies have understood that having social profiles is almost essential to stay close to customers and potential buyers. A good social media strategy starts from the beginning. and the most basic things like setting a profile picture and consolidating with the creation of an interactive community with your followers, since each one of them can implicitly lead to a new purchase. In this sense, pay special attention to your activity on Instagram .

Opt for influencer marketing
Another good way to reach new users is for your company to launch a collaboration with influencers who already have the trust of your target audience. This way, they can promote, recommend or raffle a product from your catalogue among their followers as a way to expand their reach.