According to the respondents, 80% who were exposed

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The LGBTQIAP+ community is even greater: 71%. Another big tech, Meta, did research on Facebook’s ads. The results showed that, in 90% of cases, diversity ads performed better than the traditional ones that have been used since last century. Do you want more? In the same Meta research, 71% of the customers said that they expect brands to be committed to diversity in their ads. Another study, now from Adobe, said the contrary is also true. More than one-third of US adults said they would stop supporting brands that did not represent them.


Among LGBTQIA (58%), Black people (53%), and Latin people (40%), this nepal phone number data percentage is even higher. Make a difference in the world Now, we are going to talk about the best part. Of course, having a true purpose for your brand can help you to sell more as we saw above. But the beauty of diversity and inclusion begs another question: why don’t you use your brand to help the world become a better place for all of us to live? The impact is real. Procter & Gamble did research among non-LGBTQIAP+ people in the US.


to queer people in the media said they support equal rights for the LGBTQIAP+ community. Plus: this media exposure made the group more comfortable with having someone LGBTQIAP+ as a family member (72%), compared to people who were not exposed at all (66%). Also: for 80% of these people, brands should have LGBTQIAP+ people in their advertisements as a way to empower the community. How do you start? I’m a Brazilian journalist and marketer, with almost 15 years of experience in digital strategy.