The 5 key features of a SMART goal

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When designing a strategy, one of the fundamental steps that we must first carry out is defining our objectives. Setting goals will help us later to see if our actions have been effective, and we can measure them through a series of KPIs.

But the objectives we define must meet a series of requirements to be effective and respond to our subsequent analysis.

What should our objectives be to achieve the goals we set for ourselves?
George T. Dorian created a system to make our goals efficient, the SMART model, which helps us to really achieve our goals. To do so, these goals must meet 5 key characteristics:



Specific : We must specify and specify each of our SMART boost your business with our doctor database objectives as much as possible. The more detail the better. If you don't know if an objective has enough detail, ask yourself this question: with the data you provide, could another person outside the project know what you are going to do and how?


Measurable : Sometimes it is difficult to think of an objective that we can measure, but it must be very clear that our goals must be measurable. Only in this way will we be able to quantify whether we achieve the expected results based on the indicators we establish for each of them. Always remember that your objectives must be quantitative; if they cannot be measured, it will be difficult to know if you have achieved success.


Attainable : It is clear that our goal must be attainable in the situation we find ourselves in. Setting goals that are impossible to achieve is pointless and can also lower our morale. Think of your goals as ambitious but attainable challenges. In addition, there should always be the possibility that they can be adjusted if our environment changes.


Realistic : the objective must be realistic and oriented towards objective and concrete results. As we have already mentioned, they must be within our possibilities, so we must take into account external factors such as our environment or the resources we have available.


Timely : Every objective must have a time horizon. For example: if you want to get 10,000 visits to your website… do you want to achieve this in a month? In a year? There is a big difference, so we must clearly define the time horizon for each of our objectives. If it is a long-term objective, it is advisable to make a diagram or timeline where we can mark the different milestones or stages that will lead us to achieve our final goal.
The SMART model helps us really achieve our goals!
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In short, SMART is a mnemonic rule to remind us of each of the 5 characteristics that our strategic objectives must have without fail. When you are setting the objectives of your strategic plan, a good exercise would be to see if the proposed objectives meet these 5 dimensions. If the answer is affirmative, we will have SMART objectives: intelligent and effective.