Social Media measurement and monitoring tools are the order of the day in the world of digital marketing. For this reason, today we want to introduce you to one of which we want to make a brief mention. We are talking about Klout .
What is Klout for?
We would all like to know how we are positioned on our social networks, right? In this week's article we will show you a tool that will allow you to know what your social influence is on social networks.
This is Klout, a tool used to measure a series of factors about your social media profile that will give you a better or worse score, in other words, it measures your influence based on a person's ability to provoke an action from their contacts on social media. You can link the accounts of the social networks you choose, such as Facebook, Twitter or Linkedin, among others; these factors that it measures range from followers on Twitter to professional recommendations from a user on their Linkedin profile.
In addition to this, Klout allows you to link your website profile to Blogger and WordPress.
Klout scores range from 0 to 100%, with 0 being service features a score of zero influence and 100 being a score so high that even Justin Bieber and Barack Obama have not managed to reach it. The average score for a standard company is between 25 and 35%, and a company can be considered quite influential at 50%.
Why is it important for a company?
The scores that Klout provides you are visible to users who are registered in the tool, so it can also be used as a reference when hiring employees for your company: Community Manager with a score higher than 50%... Hired!
To be able to take part in this service, you must register with Klout and link the accounts you wish to analyse from your social networks. The tool will start analysing your data from the day you register.
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